Recently, the Meitu App's third "Photo Editing Call-Up" came to a successful conclusion. As the Meitu App's annual photo editing event, the Photo Editing Call-Up activity was as popular as ever, receiving exposure of over 1 billion from August 10th to August 31^st and accumulating over 1.9 million participants in total.

The Meitu App's third "Photo Editing Call-Up" activity

The Meitu App has been able to continue to lead the development of aesthetics trends over the years with its large number of new and interesting activities and effects. In response to user's changing needs, the Photo Editing Call-Up was launched to generate fun photo editing ideas and unlock new social modes together with users.

The activity was full of novelty and inspired the enthusiasm of participants

Similar to the first two activities, participants can post photo editing demands or receive photo editing tasks. In addition, participants can add a reward to their demands for whoever receives and finish the tasks, which became the highlight of this year's activity.

New gameplay for this year's activity

The new rewards system was widely welcomed by users. Many users came up with different photo editing requirements with different rewards amounts, attracting lots of photo editing experts to take on the tasks. The data shows that the number of rewarded tasks released during the event exceeded 10,000, and the number of people participating in the competition for rewards exceeded 50,000.

Photo Editing Call-Up and soap opera Song of Youth

To further improve the user experience, this year's activity cooperated with soap operas, including Song of Youth, Our Secret and Stand By Me, and IPs including Fox Spirit Matchmaker and WuHuang. Film and television works and IPs with different themes and styles fully meet user preferences for editing pictures, which in turn helps in the promotion of film and television works and IPs on social platforms.

A participant's work

A participant's work

A participant's work

The creative gameplay and rich content have broken the limit of different social circles and fully stimulated users enthusiasm, with a large number of high-quality reviews emerging in the Meitu App's community. During the event, a total of more than 300,000 reviews were generated regarding edited works, with a high of 20,000 reviews in a single day. In addition to general users, the activity also attracted influencers from various fields. The influencers produced a total of 41,000 reviews and attracted their fans to pay attention to the activity, bringing another round of popularity.

As a long-term leader in the image beautification field, the Meitu App, with accurate insight into the needs of young users, is also able to meet the changing needs of users in a timely manner and create more emotional value for them. Relying on its leading image technology and profound industry experience, the Meitu App always walks with young users and stands at the forefront of aesthetics trends.