Founded in October 2008, Meitu is an AI-driven technology company that carries "beauty" as its core ideal, helping its users become more beautiful with image products and beauty management services and assisting with the digital transformation of the beauty industry by providing SaaS services.
Meitu leverages AI in the pursuit of its mission. In 2010, Meitu founded its R&D hub MT Lab, which is dedicated to AI and imaging innovations in the field of Computer Vision, Deep Learning, and Computer Graphics.
As of June 2021, Meitu's apps have been activated on more than 2.34 billion unique mobile devices worldwide, with a total of 246 million monthly active users. In addition, Meitu's total number of overseas users has exceeded 998 million people, with more than 10 million users in each of the following countries: Indonesia, Thailand, Pakistan, Vietnam, USA, Brazil, Japan, Bangladesh, the Philippines, South Korea, Malaysia, Nigeria, Mexico, Canada and Turkey.
Oct Meitu launches the Company's first product, Meitu's PC version, which is well received by users for being a smart and easy-to-use picture-enhancing software.
Feb Meitu launches the Meitu App, which has since become one of the most popular photo-enhancing apps in the world.
Dec The Meitu App PC exceeds 100 million users, achieving a total of 200 million users on two ends.
May Meitu launches the first Meitu smartphone, expanding into the hardware market.
May Meitu launches BeautyPlus, the overseas version of BeautyCam which enables users to instantaneously beautify selfies.
Jan Meitu launches BeautyCam, turning smartphones into selfie-focused cameras that can naturally beautify selfies in just one tap.
May Meitu launches the short-form video and livestreaming community app Meipai, allowing users to easily create and share videos.
Nov Meitu launches its Meitu V4 smartphone, the Company's first premium series smartphone, equipped with a 21-megapixel front-facing camera.
Sep Meitu launches SelfieCity, enhancing selfies with a wide range of artistic and trendy filters.
May Meitu launches MakeupPlus, allowing users to easily apply a wide variety of virtual makeup effects to photos.
Apr Meitu launches Meitu M4 smartphone, allowing users to take better selfies in low-light conditions.
Dec Meitu becomes a listed company on the Main Board of the Hong Kong Stock Exchange.
Oct Meitu apps surpass 1 million users in each of its 39 countries and regions of operation, with a total of over 430 million users.
Oct Meitu’s apps reach activations on 1.1 billion unique devices worldwide, reaching 456 million MAUs.
Jun Meitu launches its V4s Camera Smartphone: Selfie Flagship.
Jun Meitu launches its M6 Camera Smartphone: Selfie Celebrity.
Jan Meipai launches an instantly-popular livestreaming feature.
Nov Meitu V6 Camera Smartphone: dual-camera on both sides for a luxurious photography experience!
Oct Meitu M8s Camera Smartphone: joint collaboration with four major anime series'—limited edition selfie smartphone!
Sep Meitu T8s Camera Smartphone: movie-style blur to achieve stunning results when taking pictures at night!
May Meitu M8 Camera Smartphone: powerful cutting-edge AI and professional portrait photography!
Feb Meitu T8 Camera Smartphone: magical dual-pixel technology that brings you higher-definition photos at night!
Feb Meitu launches MeituBeauty: an e-commerce platform for cosmetics & skincare.
Nov MeituBeauty is licensed to TryTry.
Nov Meitu Smartphone brand is licensed to Xiaomi.
Aug WIDE, our vlog app, launches.
Aug Meitu, Inc. announces its new “Beauty & Social Media” strategy.
May The Meitu V6 British Museum Limited Edition: Rococo-Themed Smartphone is released, transporting users to the enchanting world of 18th-century Europe.
Dec Meitu's app WIDE, made for horizontal short videos, has been selected for Apple's annual list of best apps.
Aug Meitu makes strategic investment in Dajie.com by acquiring approximately 57% of stock shares.
May MeituEve skin analyzer launches.
May MeituKey skin analyzer launches.
Apr MeituSpa cleansing brush launches.
Apr Meitu AI Open Platform launches.
Dec Meitu AI Photo Editing, a smart photo editing solution, is launched.
Nov The "Meitu Future Aesthetician Plan" is launched.
Oct The "Meitu Smart Beauty Industry Solutions" is launched.
Jun The "Meitu Creator Platform" is launched.
May Meitu reaches a strategic cooperation agreement with Dior and develops the "Dior AI Skin Detectio" function.
Apr MeituGenius Online is released, integrating AR makeup and accessory trial services on Mini-Programs, PC, HTML5 pages (H5) and app platforms. With the launch of the system, MeituGenius completes its service offerings for both online and offline usage.
Feb The Internet Hospital of Shanghai Dermatology Hospital, jointly built by Meitu, is approved as the first Internet hospital of dermatology in Shanghai.
Jun Meitu Aesthetics has become a domestic cooperation platform for @cosme's Best Cosmetics Awards.
Jun MeituEve, from Meitu, takes part in the 2021 World Leading Internet Scientific and Technological Achievements Roadshow Solicitation.
Jun Meitu attends the 9th China Internet Audio & Radio Convention.
May Meitu attends the High-Quality Development of Cosmetics Industry forum and reaches a strategic cooperation agreement with the Changping District People's Government.
Apr MeituGenius teams up with Watsons to help upgrade their one-stop virtual makeup shopping experience.
Apr MeituGenius cooperates with Givenchy again, helping the brand's brick-and-mortar stores reduce costs and improve efficiency.
Apr Meitu attends the 4th Digital China Summit.
Mar The Meitu App ranks Top 50 in the "2021 Brands that Empower Women" list.
Mar Meitu achieves a full-year of profit for the first time since the company was founded.
Feb Meitu’s overseas products welcomed by global users, Meitu listed in the Top Publisher Awards 2021.
Jan QuestMobile’s 2020 Annual Report: BeautyCam and the Meitu App continue to hold the first position in two rankings.
Jan The Meitu App has been upgraded for users to easily create professional photos with Meitu Templates.
Jan MeituEve reaches a strategic cooperation agreement with Shiseido’s new brand EFFECTIM.
To let everyone become beautiful easily.
To empower the beauty industry and make beauty more accessible to our users.
To be passionate in work and life. To continue to create the most value for users.
To focus on goals and use resources to their greatest potential. To come together to achieve goals.
To persistently work to break through limitations. To continue to learn and develop an innovative mindset.
Photography Tools Image and Video Processing Tools
HD Makeup Trial Tools
Professional Skin Detection Tools
Beauty Management Services Printing Services
Makeup Products Evaluation Services
Skin Recording Services Dermatology Services
Community for Consumers
Meitu for Web Solutions for Image Industry
Beauty Industry Marketing Data and Technology Services
Skin Detection Technology Makeup Products Efficacy Test
Chairman of Meitu, Inc.
A renowned angel investor who invested in dozens of popular Internet companies such as 4399 Network, Baofeng Group, and 58.com.
Founder and CEO of Meitu, Inc.
Founded Meitu, Inc. in Xiamen in October 2008 and launched a series of software and hardware products including Meitu, BeautyCam, Meipai, and Meitu smartphone etc., promoting the popularity of the appearance culture.
Chief Financial Officer and Company Secretary
Overall financial management, strategic investment, investor relations, company secretarial matters and the MeituEVE business (AI-based skin analysis SaaS)
Chief Operating Officer
Monetization strategies and innovation ecosystem
Chief Human Resources Officer
Overall human resources and administration management