Meitu recently announced that its virtual makeup trial product, MeituGenius, has entered into an agreement with Dior to provide virtual makeup trial services and new retail solutions to help Dior enhance the beauty experience for its users. Users can experience custom makeup looks and AI makeup tutorials with one tap, and can purchase Dior's makeup products through BeautyCam's Activity Zone.

This announcement represents another in-depth cooperation between Meitu and Dior after a successful partnership in 2020. Empowered by Meitu's SaaS services, Dior will be able to provide users with high quality beauty management services and explore innovation and growth for its brand and retail terminals.

MeituGenius & Dior AI Makeup Artist

Real-time makeup trial: Accurate facial features analysis and makeup look recommendations

With the help of MeituGenius, Dior is now able to analyze users' facial features and recommend a customized makeup look based on the characteristics of each user.

MeituGenius' facial features analysis results

To meet users' needs for different scenarios, Peter Philips, Dior's creative and image director, created 7 makeup looks, including Retro Cat Eye, Japan Style, OL, Date, Party, and more. Users are able to apply the whole makeup look or try on individual parts of a makeup look using MeituGenius, and can preview the effect in real time.

Dior AI Makeup Tutorials

Users who are satisfied with a makeup effect can learn the techniques for applying it, powered by a step-by-step audio guide and MeituGenius' AR face dotted-line frame. Users can also buy the same makeup products from Dior on the makeup information page.

Suitable for multiple scenarios, supporting the digitalization of the beauty industry

At present, MeituGenius offers MeituGenius In-Store for offline scenarios, MeituGenius Online for online scenarios, and the Cosmetic Promotion Assistant for community marketing, achieving a comprehensive deployment of consumption scenarios for all beauty categories.

MeituGenius In-Store focuses on providing one-stop virtual makeup trials for offline stores, which can complete face detection within 2.7 milliseconds and achieve naturally blended makeup effects for users through precise facial positioning regarding 118 key facial points. From cosmetics, including lipstick, foundation, blush, eyebrow pencil, eye shadow, eyeliner, and hair dye, to accessories, including 3D sunglasses, earrings and contacts, users can experience a variety of looks with MeituGenius In-Store. The intelligent service brings convenience to consumers while helping improve sales for stores.

MeituGenius Online is the only system on the market that can provide AR makeup and accessory trial services for Mini-Programs, Websites, H5 pages, and apps. MeituGenius Online is also optimized for fluency, stability and effects, with a loading speed that's 2-10 times faster than the competition when tested using the same device and the same effect.

Relying on MeituGenius' AR makeup trial image technology, the Cosmetic Promotion Assistant can be used for H5 pages on mobile phones, and provides virtual trial and sales services covering all kinds of online retail scenarios. With its attractive look, convenience, and ease of use, Cosmetic Promotion Assistant enables sales staff to sell products easily. The Cosmetic Promotion Assistant can be configured on different platforms. When using it to try out a product, users are able to place their order directly through the purchase link, improving sales.

With the new retail solutions from MeituGenius, many beauty brands and offline stores have experienced the efficiency and convenience that digital technology can bring. Represented by digital achievements such as MeituGenius, Meitu is continuously innovating to provide assistance in upgrading digital services for the beauty industry with its cutting-edge technology.