During the National Day holiday, people love meeting friends and going out to have some fun, helping to promote the growth in demand for pictures. Meitu's image beautification product, the Meitu App, and trendy selfie app, BeautyCam, took advantage the opportunity and achieved notable results. The gradient color template, national flag AR, and Chinese Beauty effects were instant successes and quickly went viral on social platforms.

As a technology company with “beauty” as its core ideal and with AI strength as its driving force, Meitu has relied on its leading image technology to get accurate insights into the needs of young users, and by upgrading  its product functions, Meitu has been able to improve user experience and help users create, discover, and spread beauty.

The gradient national flag effect was launched for users to express patriotic sentiments

To celebrate this year's National Day, the Meitu App and BeautyCam launched a gradient national flag template and a gradient national flag AR effect. Users can use the effects to take selfies that contain national flag elements.

BeautyCam's gradient national flag AR effect

The Meitu App also launched a "My National Day Log" activity during the holiday. By using a variety of filters, stickers, text and other fun National Day materials, users could create their own template to record their holiday experiences.

The Meitu App's "My National Day Log" activity

Data shows that the number of photos saved with BeautyCam on the National Day exceeded 100 million, second only to Spring Festival for holiday photos made with BeautyCam. Among them, photos taken with the gradient national flag AR effect were saved more than 10 million times, and the saves on October 1st accounted for 44% of the total of the day, becoming the most popular effect during the National Day holiday.    

The Meitu App's gradient national flag template was used over 35 million times, surpassing the "GUNG HEI FAAT COI" template released for New Year's Eve, reaching the top of the template effects on the app. The Meitu App's Happy National Day text template was used over 1 million times.

The gradient national flag and Happy National Day templates from the Meitu App and the gradient national flag AR effect from BeautyCam became popular by giving users new ways to express their national pride.

Chinese Beauty effects used ancient poems and trendy images to show the charm of different cities in China.

At present, national pride has become an important part of the mass cultural consumption structure. During the National Day holiday, BeautyCam integrated Chinese cultural elements into its effects, which not only retained their traditional charm, but also integrated the characteristics of the times, winning the favor of our users.

BeautyCam's Chinese Beauty series was popular on social platforms. The first batch of four city-themed makeup effects, Chengdu, Beijing, Nanjing and Hangzhou, combine poems and fashion to manifest the charm of cities.

The 6 Chinese Beauty City Ambassadors, Wu Jinyan, Li Landi, Xuan Lu, Li Xirui, Zhang Zining, and Jiang Zixin posted selfies and invited fans to take pictures with Chinese Beauty effects. Many influencers used the effects to take selfies and shared their tutorials on social platforms, creating a new wave of traditional culture appreciation among users.

Users can not only record their every moment over the holiday, but can also beautify the pictures with effects and send holiday blessings to relatives and friends near and far.

Chinese Beauty City Ambassadors

Continually innovating products and constructing a superior content system

With its innovative image effects, Meitu has accompanied users over many meaningful festivals and holidays.

For daily photo taking, Meitu uses simple and convenient operations to help users freely combine aesthetic elements and create personalized Template effects. The massive user base of Meitu's platforms  can create template effects that make use of the trendiest elements, forming a matured environment for content generation.

By keep updating its functions of products and generate effects that conform to the topics of the time, Meitu is promoting the upgrade of image gameplay. In the future, Meitu will continue to drive innovation, provide more services to users and the industry, and create greater value.