Recently, the Meitu App released its IP Star Universe module, which features AR effects, stickers, frames, and even more editing elements. The new features were jointly launched with top IPs, including Sanrio, Disney, Teletubbies, and Ultraman, hoping to increase the fun of editing for Meitu App users.

In recent years, contactless virtual product trials have become a must-have for brick-and-mortar cosmetic stores. MeituGenius, the AR makeup trial flagship product from MeituEve, has partnered once again with Bausch + Lomb and created a WeChat Mini Program to provide online product trial services for users to further upgrade Bausch + Lomb's current services. MeituEve's easy-to-deploy and easy-to-manage SaaS service is trying to solve the pre-purchase try-on requirements of consumers, while also simplifying the online sales process and improving sales productivity.

On the evening of April 1st, Meitu (01357.HK) issued an announcement announcing that Wu Xinhong, the Founder, CEO and Executive Director of Meitu, purchased 1 million shares of the Company on the open market of The Stock Exchange of Hong Kong Limited on April 1st, 2022 at an average of approximately HK$0.9661 per share.

On March 30th, 2022, Meitu (01357.HK) officially disclosed its 2021 annual results. During the reported period, Meitu’s revenue increased by 39.5% year-over-year to RMB1.666 billion and its gross profit increased by 41.7% year-over-year to RMB 1.1251 billion. The adjusted net profit attributable to the owners of the company grew by 39.7% year-over-year to RMB 85.1 million during the period, achieving the second consecutive full-year of profitability in terms of adjusted net profit.

On March 5th, Meitu held an online press conference during its "Beauty Without Limit" Meitu Image Festival, releasing 6 new products including Chic, Meitu ID Photo, Wink, Meitu Mac Version, Meitu Design Studio, and Meitu AI Photo Editing. The 6 new imaging products compose and deepen Meitu's image SaaS strategy, aiming to provide a full range of beauty-related services for life and work scenarios.

Recently, the Meitu App released its 2021 Meitu Creator Annual List, which reviewed its most popular templates, AR effects, and stickers and rewarded the most outstanding creators with honors. In total, 60 creators from the Meitu Creator Program were selected, thanks to their brilliant designs.

On January 25th, MCP (Meitu Creator Platform) launched the "2021 Meitu Museum of Future Art Annual Awards" event. The event highlighted the cooperation with many well-known artists, art institutions, and art universities over the past year. Several awards, including Annual Artists, Annual Best AR Creators, Annual Best Rookie AR Creators, and Annual Most Creative AR Effects, were selected based on the usage data of the effects and their influence.

Recently, QuestMobile, a domestic third-party data agency, released "Revelation of China's Mobile Internet Development (2022)," and simultaneously announced the "2021 China Mobile Internet Value List," which listed the trendy selfie app BeautyCam, WeChat, Taobao, the Meitu App, and others on the "TOP50 Apps by User Base" list.