Meitu released its 2020 annual results on March 25th, 2021, which showed continuing operations revenue in 2020 grew 22% year-over-year to RMB 1.194 billion and gross profit increased by 13.5% year-over-year to RMB 793.9 million.

With young Internet users as a driving force of growth, natural portrait beautification has become a major trend. The Meitu App garnered insights into this trend and quickly released new features based on the advantages in image beautification of Meitu’s technical brain, MTlab. The features have brought a new experience to users and helped drive the growth of the Meitu App’s VIP system.

The updated version of the Meitu App released at the beginning of 2021 introduced a Templates feature, resulting in viral usage and sharing. On New Year’s Eve, the number of users of Templates exceeded 120 million, 9 times the normal amount, causing the number of Meitu App community users to increase 98% year-on-year.

According to the Top Publishers Awards 2021 released by App Annie, a mobile data and analytics platform, Meitu was selected as one of the winners on the Top 30 list based on the number of downloads of its products in overseas markets over the last year. Meitu has been developing its overseas business since 2014, and has provided users in over 100 countries and regions with a more convenient Internet technology experience through refined operations. Meitu’s apps have become favored by users worldwide.

From using each other’s trademark to launching co-branded products and IP content marketing, cross-field marketing is now preferred by many brands and the game is constantly evolving. The artistic elements add cultural connotations for enterprises and enhance brand value to win favor and recognition from more user groups, making it a popular method of marketing for many brands.

On January 26th, the 2020 QuestMobile China Mobile Internet Report was released, revealing that Meitu’s BeautyCam and the Meitu App have retained their spot on the Top 50 list for the No.1 China Mobile Internet Value Ranking by User Scale, with BeautyCam taking the first position in the Camera & Video category, and the Meitu App taking first in Image Beautification, with 56.23 million and 108.72 million monthly active users (MAU), respectively.

On January 12, 2021, Meitu announced that MeituEve has reached a strategic cooperation agreement with Shiseido’s new anti-aging brand EFFECTIM. EFFECTIM will offer more AWASE Solutions for customers through a combination of Smart 3D Skin Analysis*, cutting-edge skin care products and professional beauty devices.

The APEC Women Leadership Forum 2020, with the theme “Innovators: Unbounded Growth”, was held in Shenzhen on December 25th and 26th, and Wu Xinhong, founder and CEO of Meitu, was invited to be on the panel at the Brand Growth in the Digital Era forum.