On April 25th, the 4th Digital China Summit started in Fuzhou. Meitu held an exhibition at the Digital China Summit & Exhibition and showed off MeituEve, MeituGenius and its other SaaS services, which were made to empower the beauty industry with digital technology and reveal the SaaS model for the beauty industry while exploring common development with the industry.

As an indicator of digital economic development, the Digital China Summit collects and displays the achievements of China's digital economy and introduces new trends, highlights and expectations for the industry. MeituEve was exhibited with cutting-edge technological achievements from all walks of life. While highlighting the technical strength of Meitu, it also brings to light the possibilities of digital development in skincare field.

Meitu Booth at the 4th Digital China Summit

Meitu's digital developments in the beauty industry and its international cooperation results were shown

At the summit, Meitu showed its latest achievements of using digital technologies to empower the economy. Relying on Meitu's cutting-edge imaging technologies and AI skin analysis algorithm, MeituEve is able to provide scenario-based online and offline skin analysis solutions, serving skincare, makeup and other beauty-related businesses with intellectual and digitalized solutions. It has been chosen by globally known brands, including Dior and Shiseido.

MeituGenius provides beauty brands with online and offline virtual makeup trials and new retailing solutions, including makeup looks, cosmetic contact lenses and hair dye trials. 

During the summit, Meitu announced a new cooperative agreement between MeituGenius and Givenchy that will empower users to try a complete set of Givenchy makeup products in a virtual interface. The strategic combination is expected to significantly increase the customer unit price for Givenchy stores. In addition, MeituGenius and Watsons once again reached a cooperative agreement in which users can conduct a one-stop virtual makeup trial while shopping in major Watsons stores in mainland China, further expanding Watsons' commercial potential.

MeituGenius Online Makeup Trial Service at a Givenchy Store

Meitu's SaaS layout for the beauty industry in the digitalization development trend 

The Internet and digitalization trends have been growing rapidly in recent years. As the infrastructure for the digitalization process, SaaS has become an option for many high-tech companies in creating their business layout. 

By conducting its R&D on MeituEve and other products, Meitu continues to integrate the beauty industry chain to help users achieve beauty in both the virtual and the real world. Wu Xinhong, Founder and CEO of Meitu , said that based on its massive user base, Meitu will continue to deepen its beauty strategy in 2021, providing a full range of SaaS services for the cosmetic and medical beauty industry. MeituEve and MeituGenius have the ability to provide a complete AI skin analysis solution and professional virtual makeup trial service to the industry and meet the needs of consumers from the supply-side using technology to enhance the level of digital services for beauty enterprises.

Beauty Industry SaaS Services

For beauty institutions, ODM, brand experience stores, and other brick-and-mortar configurations, MeituEve provides a Location-Based Service (LBS) customer development system. Combined with MeituEve's accurate and professional AI skin analysis function, clients can effectively help their stores improve customer flow and reduce customer acquisition costs, providing a strong guarantee for the rapid expansion of their stores.

MeituGenius' being ready-to-use once it is integrated enables clients to easily manage the virtual makeup trial function in the backend, and spread their brand through H5 pages and Mini Programs to build the relationship between the brand and its consumers. It also helps brands in their digitalization process. So far, the service has covered more than 200 cities in China.

By helping in the digitalization development of the beauty industry through SaaS, Meitu has played its role as a pioneer in empowering the real economy with digital technologies. As Wu Xinhong said, "From focusing on utility products to creating our own beauty ecology, Meitu is now taking active efforts to explore the digitalization road for the beauty industry and has introduced SaaS services to better serve our users and the industry."