The 4th Digital China Summit kicked off on April 25th in Fuzhou, where Meitu showcased its MeituEve and MeituGenius products at the exhibit, attracting a lot of attention. During the 4th Digital China Summit, MeituGenius, Meitu's virtual makeup trial product, once again reached a partnership agreement with Givenchy to offer virtual makeup trials for the brand’s customers.

Easily try on makeup looks with the MeituGenius virtual makeup trial service

This cooperation marks the first time for Givenchy to adopt a lightweight makeup trial, which aims to transform in-store traffic into online traffic by inviting in-store customers to scan a code and open an H5 page on their mobile device to experience a virtual makeup trial service. The contactless virtual makeup trial meets the needs for a "zero contact" store experience in the post-pandemic era, while also eliminating the loss of makeup trial products and makeup removal steps, reducing costs and increasing efficiency for stores.

In terms of makeup effects, MeituGenius is different than other general virtual makeup trial products on the market, as it not only supports trying on a single item but also can be stacked with multiple products.

MeituGenius Online Makeup Trial Service at a Givenchy Store

MeituGenius Online Makeup Trial Service at a Givenchy Store

As an important element for Givenchy to reach new consumers, brick-and-mortar stores contain lipstick, eye shadow, and other products to present the brand's features and quality. MeituGenius has significantly improved the efficiency of its virtual trials based on its AR technology, helping customers quickly find the most suitable products, which can enhance sales conversions. As of now, this service has been lauched in more than 80 Givenchy stores in airports across China and South Korean.

Featuring easy integration and use, MeituGenius is able to connect Givenchy's in-store sales setup and personalized H5 page to recommend corresponding products based on facial analysis results, using technology to improve the customer capacity of stores, optimize operational efficiency, and significantly increase the customer unit price for stores.

Meitu becomes the preferred partner of beauty brands

This collaboration follows the debut of MeituGenius at Givenchy Beauty's first global boutique in 2018. Besides Givenchy, Meitu has become the preferred cooperation partner for the digital empowerment of offline stores for many internationally renowned brands.

Meitu Beauty Industry SaaS Service

In recent years, Meitu has focused on becoming beauty and empowering the beauty industry. Service targets extend from beauty lovers to the beauty industry, providing cosmetic brands and medical aesthetics providers with comprehensive SaaS services. This makes Meitu capable of adding value for the industry, namely, artificial intelligence (“AI”) technology, marketing, customer reach, and supply chain management.

Among them, MeituEve and MeituGenius provide the industry with industry-leading AI skin analysis solutions and professional virtual makeup trial services. With big data, AI and other digital technologies, MeituEve and MeituGenius are able to help brands transfer high-cost, large-scale operations into one-on-one brand building successes.

For example, MeituGenius's data feature offers a tracking service for customers based on their behaviors and preferences, which helps brands develop targeted business strategies to improve consumer retention and sales.

As of today, MeituGenius has cooperated with MAKE UP FOR EVER, Sephora, Givenchy, TOM FORD, Shiseido, Watson's and DFS Global Duty Free, as well as many other internationally renowned brands. Meitu plans to continue empowering beauty industry by upgrading MeituEve and MeituGenius, using our technical advantages to create value for brands and help the beauty industry achieve a comprehensive upgrade for the digital era.