With the development of China’s economy, traditional Chinese culture is becoming increasingly popular, inspiring an exploration of the "beauty of China" at home and abroad. With its rich, easy-to-use features, the Meitu App was recently recommended as the best editing app for high school students by a popular Japanese variety show.

The Meitu App was recently recommended by a popular Japanese variety show

Meitu began doing business in overseas markets in 2014, and now has 885 million overseas users, providing high-quality Internet services to users in over 100 countries and regions. Meitu has refined its operations on the basis of compliance with local laws and regulations and a deep understanding of local culture and customs to create products that overseas users enjoy.

By achieving emotional resonance among young users, Meitu has set off an Eastern Aesthetics trend in overseas markets.

The Meitu App's ArtBot Andy was recommended on the variety show and its anime effects strongly impressed the two hosts. Andy is the world's first bot released by the Meitu App that uses artificial intelligence for drawing.The AI is based on Draw Net, a generation network built by Meitu Imaging & Vision Lab (MT Lab), which continuously enhances the drawing ability of the robot by accurately analyzing and learning from a large amount of image data through deep learning technology. Users only need to upload a photo, and Andy can draw different styles of animated photos for users. Andy has become a great hit since its launch, bringing a craze of comic style photos into the world.

The Meitu App was recently recommended by a popular Japanese variety show

The Meitu App has gained the favor of young users from many different countries and regions and has ranked as one of the top downloads in the app store lists in many regions.  The Editor-in-Chief of Thailand's Fashion Bazaar magazine took the initiative to share photos on social media of selfies taken with the Meitu App, and Thai fashion bloggers boasting nearly 800,000 followers showcased the Meitu App's powerful portrait beautification feature. The Meitu App was also highly recommended by one of the hottest variety shows in Korea, "the Highschool Styleicon", for its popularity among young Koreans.

As Meitu's first product, the Meitu App, with its strong aesthetics genes, breaks the barrier between Eastern and Western aesthetics while deeply exploring the beauty of daily life in the East, creating photos that can truly touch people's hearts and interpreting a different kind of Eastern aesthetics with novel creativity. The images edited by the Meitu App carry natural light and shadow effects. The light colors and rich details restore the unique flavor of oriental aesthetics, while fully demonstrating the combination of sensuality and art in oriental aesthetics. They also arouse young people's resonance for ancient national charm, calling on more young people to become the inheritors of oriental aesthetics.   

By innovating its products, Meitu has achieved revenue growth in both domestic and overseas markets.

With the Meitu App as the flagship, Meitu showcases and spreads the culture of national styles and trends, allowing oriental aesthetics to burst into the zeitgeist in different cultural environments.

Meitu is actively demonstrating and spreading China's excellent traditional culture to the world, accelerating the exchange and integration of the world's culture. In addition, Meitu's series of new features took many countries and regions by storm in a very short time. Due to the strong willingness of overseas users to pay for online services, Meitu has achieved leapfrog growth by launching premium services in countries such as Japan and the United States.

In the second half of 2020, Meitu added premium services to its domestic products, such as BeautyCam and the Meitu App, with both showing positive developments. In December 2020, Meitu's userbase of premium subscription services reached 1.7 million, and the number is still growing rapidly.

Oriental aesthetics is unique, and its collision with modern young people can often give rise to a unique business model. Based on its strong aesthetic genes, Meitu continues to seek cultural heritage and innovation, and will continue to inject aesthetics into its products, creating a channel for the spread of Chinese aesthetic culture. At the same time, Meitu is also building the premium subscription model as a new revenue growth model, hoping to achieve sustainable growth for its domestic and overseas businesses.