B+TUBE, an innovative intelligent beauty store in Changsha, is MeituGenius’ newest partner in the beauty industry. MeituGenius has previously cooperated with DFS, Watsons and other stores.

B+TUBE, incubated by Shanghai IntelliMirror, has provided one-stop intelligent retail marketing solutions for brands in the beauty, fashion and FMCG industries, including Sephora and Cartier. The company believes that the core advantage of offline retail lies in experience, and uses smart technology to create a futuristic retail experience, making its cooperation with MeituGenius a natural fit. MeituGenius is providing AR virtual makeup trial solutions for B+TUBE. 

Customers experiencing MeituGenius’ AR virtual makeup experience in the B+TUBE store

This cooperation helps B+TUBE offer customers a virtual makeup trial experience based on MeituGenius’ AR virtual makeup technology. MeituGenius’ industry-leading AR technology provides customers with high-fidelity effects in 2.7 milliseconds and allows customers to view the effects of products in real time, saving time and reducing the need to physically apply and remove different products. Customers can then place their order directly on the screen. MeituGenius supports many AR makeup trials, including lipstick, foundation, blush, eyebrow makeup, eyeliner, mascara, and more.

B+TUBE Store

Technology empowers the beauty industry, bringing new retail experiences

MeituGenius, which combines AI and AR technologies in the beauty category， was developed by Meitu’s core technology hub MTlab using 12 years of technological innovation and accumulation. MeituGenius is able to provide customers with a dynamic virtual makeup trial service to try on makeup without the need for merchants to provide samples, give sales advice to customers, or even offer purchase assistance.

MeituGenius supports both online and offline virtual makeup trial services. For the offline service, MeituGenius In-Store offers a one-stop makeup trial app. By precisely locating 118 facial key points based on MTlab’s virtual makeup technology, the technology is able to show the customer the direct effect of makeup products in high-fidelity. MeituGenius In-Store has previously reached cooperation agreements with numerous well-known international makeup brands.

Meitu launched MeituGenius Online in April 2020, and remains the only product on the market that can support integrating AR makeup and accessory trial services in mini programs, desktop websites, HTML5 pages, and apps. MeituGenius Online is also optimized for fluency, stability and effects, its loading speed is 2-10 times faster than other products in the industry when using the same devices and effects. In addition, while the epidemic has impacted the global offline retail industry, contactless virtual makeup services have remained in high demand. The launch of MeituGenius Online will undoubtedly provide assistance for the digital transformation of global beauty companies.

MeituGenius opens up all channels of digital marketing

Guided by technology, data analysis and product functions, MeituGenius helps brands multi-dimensionally upgrade their marketing strategies.

On the client side, MeituGenius provides customers with cross-brand and cross-category makeup trials with just one tap, allowing customers to experience an incredible integration of technology and cosmetic retail and view all the products in an online store. Customers can then place their order directly on the app.

On the brand side, MeituGenius is able to scientifically recommend the best products to customers based on big data, which can improve marketing efficiency. Brands can also predict preferences in their offline stores based on big data, which can optimize operational efficiency.

MeituGenius is dedicated to keeping data at the center of its focus, helping makeup brands to fully upgrade their marketing efforts in the digital era by transforming from high-cost, large-scale marketing to one-to-one, brand-building marketing driven by data & technology.