The 3rd Digital China Summit began on October 12th, 2020 in Fuzhou, Fujian. The Summit was hosted by the Cyberspace Administration of China, the National Development and Reform Commission, the Ministry of Industry and Information Technology and the Fujian Government. With the theme of “Innovation Driving the Digitization Transformation, AI Leading High Quality Development”, the summit showed the latest achievements of Digital China in cloud computing, VR, AI and other mediums in online and offline platforms.

The Digital China Summit is not only a platform to show the latest achievements of Digital China, but also a cooperation platform bringing together global forces to promote the construction of Digital China and the Digital Silk Road, especially on the 20th anniversary of Digital Fujian. This summit attracted numerous industry-leading companies including Huawei, Alibaba, Tencent and Meitu, who were invited to show their latest technical achievements. As a global Internet company in Fujian, Meitu showed off its industry-leading technologies, like its “Smart Beauty Industry Solutions,” which revealed the technology empowering the beauty industry and showed Meitu’s determination and ability to promote the digital transformation and the power of AI in the beauty industry.

To deepen digital technology innovation, Meitu launches Smart Beauty Industry Solutions

Beauty has become a popular focus across many different fields and industries, with which words like “Photo Editing”, “Filters” and “Retouch” are commonly used. Meitu has since evolved to become a household name not only in photo editing, but also in the worlds of beauty, fashion, and youth culture.

In recent years, Meitu has focused on the users’ requirements of becoming beautiful and on the area of deep data analysis, launching a series of products and solutions with breakthroughs in AI, big data analysis, cloud computing and other technologies. These advancments have allowed Meitu to capture new users, with its apps consistently holding first place in the Photo & Video category app rankings. Meitu has also been selected as one of China’s Top 100 Internet Companies for 3 years straight, since 2017.

During the summit, Meitu launched its “Smart Beauty Industry Solutions” in AI skin analysis and virtual makeup trials, which includes a comprehensive array of functions developed in-house, including facial points detection, 3D facial modeling, MT segmentation and other industry-leading AI technologies. Through this, Meitu is empowering the beauty industry from multiple dimensions, pushing the transformation of the beauty industry forward.

Meitu’s Smart Beauty Industry Solution offers HD images and highly efficient skin condition capturing to restore 99% of the skin’s original texture, which makes up for the shortcomings of similar skin image detection technologies on the market, such as less detection dimensions and lower accuracy. In addition, the Smart Beauty Industry Solution also features cooperation with a well-known skin hospital in the industry, to train a more accurate deep learning model with precise and medical-level data that is provided by multiple authoritative doctors who together label the individual sections of the analysis, significantly improving the professionalism and stability of the skin analysis provided. The Solution has solved the problem that virtual makeup trial technologies in the market have faced, such as being easily affected by different lighting environments, overcoming the difficulties caused by the limitations of various scenes, and terminal equipment. This allows Meitu to offer precise 3D effects that match the characteristics and environment of each individual user.

Meitu’s Smart Beauty Solution has launched commercial products, including MeituEve and MeituGenius. Many global brands, such as Dior, Shiseido, Watsons and DFS have applied Meitu’s technology to offer virtual makeup trials, virtual hair dyes, and other services to their users. Meitu has the ability to integrate the beauty industry chain and empower the beauty industry with technological innovation.

Witnessing the development of Digital Fujian, Meitu deeply cultivates the effort of“Becoming Beauty” to transform and upgrade the beauty industry

2020 is the 20th year of Digital Fujian. Fujian’s digital economy has rapidly developed alongside China’s technological advancement and digitalization as a country. As a participant and witness to Fujian’s digitalization efforts, the Meitu App has transformed from being a utility app into being a platform that connects users and brands both online and offline and pushes forward the effort of becoming beauty. The Meitu App has now become the leading company in the Photo & Video app category.

Deeply fused with the digital beauty industry, and with its own accumulated industry data & technical achievements in the becoming beauty effort, Meitu has integrated the entire beauty system and has helped promote the industry’s digital transformation and advancement by using its data, products and services.

For products, Meitu launched MeituEve, MeituGenius and other smart beauty solutions using its industry-leading AI technology. MeituEve offers precise skin anlysis data and multi-scenario solutions for related institutions based on its top image & vision tehchnology and AI skin algorithm, while MeituGenius is able to offer high-fidelity virtual makeup trials, accessories trials and other services. The online virtual makeup trial system promotes the makeup industry’s digitalization.

For services, Meitu offers diversified and customizable solutions for beauty industry merchants based on its powerful facial technology and industry insights. In addition, Meitu also works on cosmetic Software as a Service(SaaS) solutions and cosmetic supply chain systems to support local cosmetic brands by reducing costs for merchants in second and third tier cities, helping them expand their overseas markets with Meitu’s existing overseas channels.

Now, the Internet/digital economy has been deeply infused in various fields of the national economy and has become a new key for economic growth. Along with the continuous improvement of big data and related technologies, the beauty industry is seeing industry integration and technology upgrades as the growth continues. Because of that, Meitu has persistently innovated and empowered the industrial transformation with its technology, to achieve a true "smart beauty industry" in the new era. In the future, Meitu will continue to focus on digital development, including AI, big data analysis, cloud computing and other technologies. To better assist the beauty industry in this new era, Meitu will further enhance its beautification algorithms to develop new functions and explore new business models using Meitu's AI.