Meitu has been honored with the Craftsmanship Brand Award


On December 29, Meitu (1357.HK), renowned for its industry-leading technological innovation and sparkling brand reputation, was honored with the Craftsmanship Brand award at the 20th Craftsmanship Brand Awards hosted by

The Awards seek to discover exemplary enterprises showcasing comprehensive growth and outstanding performance across key indicators, including product capacity, innovation, leadership, overall strength, market recognition, customer reputation, profitability, and fulfillment of social responsibility.

Meitu was established in 2008 and went public on the main board of the Hong Kong Stock Exchange in 2016. The year 2023 marks the 15th anniversary of its journey, with its comprehensive strength and brand influence continually on the rise.

In 2023, Meitu advanced its mission to "let technology and art converge elegantly" by extending its product and service evolution beyond lifestyle scenarios to productivity scenarios. The introduction of its proprietary AI vision model has enhanced the ecosystem of AI image and design products. Meitu remains dedicated to innovation and exploration in AI image, video, design, and virtual human technologies.

Meitu refines its products with creative finesse. As its AI accomplishments enrich the experiences of users, customers, and partners, it propels the company to unlock even greater realms of growth. In the first half of 2023, Meitu achieved a total revenue of RMB 1.261 billion, an increase of 29.8% year-on-year. The adjusted net profit attributable to owners of the company was RMB 151 million, a year-on-year increase of 320.4%. It has achieved a monthly active user count of 247 million, a year-on-year growth of 2.5%. Its research and development investment reached RMB 294 million, marking a year-on-year growth of 10.8%.

As the first domestic enterprise to launch a digital transmission project focused on promoting traditional Chinese culture, Meitu actively responds to national policies. Harnessing its extensive expertise in AI technology, Meitu strategically broadens its footprint to encompass countries along the "Belt and Road" initiative, introducing more facets of China's rich traditional culture to a global audience.

Simultaneously, Meitu has harmoniously woven traditional cultural symbols, oriental makeup styles, and seasonal traditions into diverse projects. These initiatives have garnered global usage exceeding 420 million, championing the preservation and dissemination of China's beauty. They narrate a Chinese story shared with the world, blending cultural legacy with a vibrant spirit.

Since 2017, Meitu has been consistently ranked among the top 100 internet companies in China for seven consecutive years. In 2019, Meitu won second prize of the National Science and Technology Progress Award. In 2022, Meitu achieved the top spot in the Chinese Image Digitalization Strength Ranking. Since 2016, the Meitu App and BeautyCam have consistently topped the charts for eight consecutive years in photo beautification and camera categories in terms of user scale.