In its 6th trip to the Digital China Summit & Exhibition, Meitu is making waves with its AIGC success


On April 26, the 6th Digital China Achievement Exhibition kicked off at the Fuzhou Strait International Convention and Exhibition Center. Meitu marked its 6th trip to the exhibition by unveiling its series of innovative AIGC products such as AI Painting, AI Board, and AI Animation.

As an important part of the Digital China Summit & Exhibition, this achievement exhibition has always been focused on the progress of economy and technology. Meitu surprised the industry with many nationally renowned products including the Meitu App, BeautyCam, Wink and MeituEve. Meitu not only showcased its impressive AIGC accomplishments, but also captivated the audience with culturally digital delights including Traditional Colors, Patterns, and Makeup Looks.

The combination of AIGC and imaging technology is improving productivity

AIGC has opened up a world of groundbreaking possibilities for digital imaging, providing enterprises with an expanded pallete and fresh inspiration to make their brand stand out. Through AIGC, businesses can explore a multitude of opportunities across various spheres - be it technology, business development or product innovation. With cutting-edge technological advancements, AIGC facilitates the creation of multiple service products that elevate imaging platforms to new heights of monetization.

Ever since the inception of the Meitu Imaging & Vision Lab (MT Lab) in 2010, Meitu has relentlessly pushed boundaries in the field of artificial intelligence. Between 2022 and 2023, Meitu spearheaded the seamless integration of AIGC and its image applications using AI image processing technology. Through consistent innovation at both technical and product levels, Meitu achieved remarkable progress.

Over the course of the last six months, Meitu has hit numerous milestones in the field of AIGC. The introduction of "AI Painting" propelled the Meitu App to the forefront of app stores internationally. The AI Portrait feature garnered widespread usage during Spring Festival. The Smart Board feature has been generating an impressive average of 1 million pictures daily. Additionally, the AI Animation feature has become a sensation, spreading like wildfire on video platforms.

In addition to products designed for daily entertainment, Meitu's SaaS products, which incorporate AIGC technology, are also rapidly gaining recognition and acclaim.

Its Meitu AI Photo Editing provides services for commercial photography businesses, and AI E-Commerce caters to the design demand of the e-commerce business.

MeituEve provides an AI skin analysis and related SaaS solutions for skincare brands, medical aesthetic clinics and beauty salons. At present, MeituEve has been implemented in more than 2,900 brick-and-mortar stores around the world, and established strategic partnerships with 130+ well-known brands such as Dior, Shiseido and Fawa.

Meitu Moyan, which was presented at the exhibition for the first time this year, features a self-developed Personalized Cosmetic Service Intelligent System (PSIS) and provides AI skin analysis service.

Meitu's AIGC is revolutionizing the service capabilities of various industries, enabling them to tap into the limitless potential of animation design, game production, apparel and shoe design, and many more in the future. With the aim of providing inspiration and cutting-edge tools, Meitu is committed to empowering businesses to achieve their full potential.

The constant pursuit of AIGC innovation has propelled Meitu to expand its horizons and create more opportunities for growth. Data shows that in 2022, Meitu achieved a total revenue of RMB 2.085 billion, a year-on-year increase of 25.2%. Based on publicly available information, it is projected that the use of AI painting for image content creation will increase between 10% and 30% over the next five years, resulting in a market worth over 60 billion. By exploring the combination of AIGC and commercialization, Meitu is poised to unlock greater value for itself.

Incorporating innovative image technology to propagate culture

Digital preservation and dissemination has become an important way to protect traditional Chinese culture. Meitu remains steadfast in its commitment to social responsibility by promoting and protecting Chinese cultural heritage. The company delves deep into the origins of cultural aesthetics, using technology and creative marketing to bring about a tangible transformation of intangible culture.

Meitu launched a range of digital products promoting traditional Chinese culture for diverse user groups in the years 2022 and 2023. Online platforms, represented by the Meitu App and BeautyCam, also facilitated the promotion of traditional Chinese culture.

For example, the Meitu App adopts traditional pattern designs and uses them in frames and filters; the Four Season sticker series takes inspiration from the grand scenery of China, whereas the Traditional Makeup Looks and 24 Solar Terms effects from BeautyCam seamlessly blend eastern aesthetics and makeup styles, allowing users to enjoy the splendor of traditional Chinese culture firsthand.

The six consecutive years of participation in the Digital China Summit & Exhibition is a testament to the recognition Meitu has received from the government, industry, and users. With unwavering commitment to revolutionary technology and promoting Chinese national culture, Meitu will continue to provide exceptional services to users and industries while making significant contributions to the development of "Digital China".