On March 15th, the China Portrait Photography Society and Meitu AI Photo Editing signed a strategic partnership agreement, with Meitu officially becoming the partner and Guest Vice Chair of the China Portrait Photography Society. The two parties will promote the deep integration of the portrait photography industry and technology through in-depth exchanges and cooperation, and will also promote high-quality innovation and development in the industry.

Founded in 1984, the Chinese Portrait Photography Society is a national first-level social organization approved and registered by the Ministry of Civil Affairs of the People's Republic of China, with the State-Owned Assets Supervision and Administration Commission of the State Council as the business unit in charge and the Ministry of Commerce of the People's Republic of China as the business guidance unit. The Society is a national, professional, academic and industrial non-profit social organization that studies portrait photography theory, techniques and management, and takes responsibility for promoting the development of the portrait photography industry. Since its establishment 40 years ago, it has actively responded to the call of the times, leading 6 million Chinese portrait photographers into the innovation and development of the cause and creating brilliant new achievements.

Founded in October 2008, Meitu is an Internet technology company that takes "beauty" as its core ideal and helps the digital upgrade of the beauty industry through SaaS services. In 2020, Meitu launched Meitu AI Photo Editing, a one-stop AI photo editing solution specially designed for the commercial photography industry. It integrates a number of Meitu's exclusive AI technologies and aesthetic research results, using AI to solve pain points for the industry, including low efficiency, lack of standards, monotonous style, and high labor cost. After one year, its cumulative retouching volume has exceeded 130 million images, serving over 2,000 small, medium and large enterprises and reducing their cost of post-retouching by about 50%. Meitu AI Photo Editing empowers the industry with AI technology to release productivity, achieve cost reduction, improve quality, and increase efficiency, and is committed to serving the digitalization of the commercial photography industry.

In the post-pandemic era, under the pressure of reduced demand, external shock, and pessimistic anticipation, the portrait photography industry is undergoing profound challenges and is at a critical crossroads. During this time, it's important to build new development models and increase growth momentum for the industry. At the same time, the long-term positive fundamentals of China's economy remain unchanged, and people's demand for better images continues to increase. The future of the industry remains broad and promising. This cooperation between Meitu and CPPS has important practical significance. The two parties will closely cooperate based on the relief policies for enterprises in many places, creating opportunities in the midst of the crisis, and opening new chapters during this difficult situation. Actively responding to the nation's 14th Five-Year Plan of "adhering to innovation-driven development and comprehensively shaping new development advantages", under the principle of "creating stable progress", adhering to the concept of innovation and the general direction of high-quality development, Meitu is fully releasing its technological power for the industry with the goal of "improving quality, speed, and efficiency". Adhering to the principles of high quality, good credibility, and comprehensive service, Meitu will jointly explore a new model of industry development based on AI technology, finding new opportunities and sharing a new future of mutual benefit with the industry.

Through this in-depth strategic cooperation, Meitu and CPPS will give full play to their professional advantages in technology, operations, talent, and resources, realizing resource-sharing and deeper interaction to complement each other's efforts and achieve a win-win result. Their cooperation will contribute to the high-level management of enterprises, the high-quality development of the portrait photography industry, and the provision of high-quality and high-efficiency services to consumers.

In the future, the two parties plan to strengthen their communication and cooperation with an open and sincere attitude, using pragmatic measures to promote the implementation and fruition of relevant projects. With its advantages in science and technology, Meitu is helping the industry to resume production with its AI strength and is actively promoting a new development pattern for a more fruitful future.