MeituGenius joins hand with Bausch + Lomb to launch a virtual trial Mini Program for cosmetic contacts


In recent years, contactless virtual product trials have become a must-have for brick-and-mortar cosmetic stores. MeituGenius, the AR makeup trial flagship product from MeituEve, has partnered once again with Bausch + Lomb and created a WeChat Mini Program to provide online product trial services for users to further upgrade Bausch + Lomb's current services. MeituEve's easy-to-deploy and easy-to-manage SaaS service is trying to solve the pre-purchase try-on requirements of consumers, while also simplifying the online sales process and improving sales productivity.

Digital solutions empower an all-round upgrade

In the previous cooperation, MeituGenius provided an AR virtual cosmetic contacts trial service that applied the AR virtual matching technology from Eve Research & Innovation Center (ERIC) and MT Lab for Bausch + Lomb's brick-and-mortar stores, which greatly solved consumers' pain point of being unable to know the effects of cosmetic contacts unless they purchased them.

MeituGenius service in Bausch + Lomb brick-and-mortar stores

In the post-pandemic period, consumers tend to desire an online and multi-channel purchasing experience. Given this current situation, MeituGenius and Bausch + Lomb introduced 2 frame effects and multiple makeup looks that highlight cosmetic contact effects to enrich consumers' online shopping options and add fun to their try-on experience. In addition, MeituGenius lets Bausch + Lomb set up product recommendations and rankings according to different marketing needs, enabling a convenient product management in the backend.

MeituGenius provides WeChat Mini Program service for Bausch + Lomb consumers

Beauty industry SaaS service empowers beauty enterprises

With the leading imaging technology from MeituEve, MeituGenius is able to provide virtual trials for makeup, hair dye, cosmetic contacts, and beauty accessories, as well as facial features analysis services. At present, MeituGenius In-Store, MeituGenius Online, and Cosmetic Promotion Assistant have adopted the features, presenting a comprehensive service that covers online and offline scenarios for companies.

Nowadays, more and more brands are aware of the importance of enterprise digitalization in this competitive market. As one of the digitalization outputs of MeituEve's beauty industry SaaS service, MeituGenius will contribute its accumulated technology, data, and years of experience to promote the enterprise transformation of its clients and help them gain new traffic. MeituGeius already provides virtual makeup trial services for top brands, such as Givenchy, Watsons, and DFS, helping brands further reach and engage users, achieve sales increases by optimizing user experience, and grasp development opportunities in a constantly-evolving market.