The 38th China Wedding Expo 2021 kicked off in Shanghai on July 7th. This expo attracted more than 600 exhibitors from around the world specializing in wedding photography, album frame & consumable items, wedding dresses, makeup styling, fashion accessories, and other wedding related industries. Meitu AI Photo Editing, an AI photo editing solution launched by Meitu for commercial photography, attended the expo to show off its ability to rapidly improve efficiency and quality for commercial photography businesses in the era of computer intelligence.

Meitu AI Photo Editing presents an opportunity for commercial photography to upgrade their industry

Affected by the pandemic, a large number of wedding photography agencies hit a slump and the number of new enterprise registrations fell sharply. According to the QCC data, only 11,634 wedding related enterprises were registered from January to February 2020, a decrease of 60% compared to 2019. 

At present, the wedding photography market is recovering quickly.  With the pandemic situation now stabilizing, the number of new couples has significantly increased. According to the “Statistics on Social Services in Each Province for the First Quarter of 2021” report released by the Ministry of Civil Affairs, a total of 2.132 million couples registered for marriage in the first quarter of 2021, an increase of 36.93% year-on-year. This means a large number of new couples will be needing wedding photos taken by a photographer.

With an increase in market demand, the related enterprises, including wedding planners and wedding photographers, are facing fresh competition. A large number of orders can bring a great amount of pressure to commercial photography agencies when it comes to post-processing, and since traditional shooting and editing methods no longer meet the needs of young customers, more efficient smart solutions are needed.

Meitu Core AI Technologies 

Meitu AI Photo Editing brings an intelligent upgrade of the commercial photography industry with digital technology. Based on industry-leading technologies from Meitu Imaging & Vision Lab (MT Lab), Meitu AI Photo Editing offers core AI technologies, including AI Noise Reduction, AI Beautification, AI Teeth Correction, AI Wrinkle Removal, AI Mole Protection, AI Skin Toning, Body Shape Modifications, Face Beautification, Background Adjustments, Makeup Look Adjustments and Image Quality Optimizations, helping commercial photography agencies stand out from crowd in style, efficiency, cost, and other aspects.

Meeting the needs of commercial photography, Meitu AI Photo Editing attracts cooperation with photography agencies

Compared with the same type of photo editing services, Meitu AI Photo Editing offers solutions that balance professional technologies and individual needs, meeting the needs of commercial photography businesses. 

Meitu AI Photo Editing provides preset beautification parameters for numerous photo categories, including weddings, maternity, portraits, personal, family, and more. Clients can also choose beautification styles selected by experts so that any kind of photography business can find solutions based on their varying needs.

Comparison of Meitu AI Photo Editing's beautification effect and similar product's effect

For facial retouching, something most consumers value highly, Meitu AI Photo Editing has integrated an AI beauty function to weaken the effect of lighting issues on portrait beautification, accurately restoring skin color and retaining delicate skin details; the AI skin smoothing function repairs skin problems such as acne, redness, and swelling to bring out a smooth and clean complexion; the exclusive AI teeth correction function can intelligently identify teeth defects and repair and beautify them; the AI wrinkle removal function removes wrinkles and neck lines while preserving texture and detail, creating a natural look; and the skin color adjustment and makeup adjustment functions allow users to adjust skin tone and makeup effects according to their needs.

Comparison of Meitu AI Photo Editing's face beautification effect and similar product's effect

In order to meet the increasingly diverse aesthetic needs of the public, Meitu AI Photo Editing also applies the professional technology widely used in the Meitu App to commercial photo editing, which can perform beautification of the eyes, nose, chin, mouth, and other facial features one-by-one, with the resulting comprehensive and refined effects being comparable to manual retouching. In addition, there are functions such as body beautification and background enhancement to ensure the coordination and aesthetics of the background and the main character, which fundamentally guarantee the quality of the retouching.

The improvements to efficiency in high-quality photo editing brought to the industry by Meitu AI Photo Editing is extremely valuable. Based on our testing, a single Meitu AI Photo Editing server can complete editing for nearly 40,000 pictures per day, while the average manual editor can only retouch around 700 images per day.

The high-quality and high-efficiency of our AI solutions have been industry-tested. Recent data shows that since the launch of Meitu AI Photo Editing 6 months ago, it has served more than 30,000 people with over 40 million photos edited. This year, Meitu AI Photo Editing reached a strategic cooperation agreement with a photo studio in Xiamen that specializes in children's photography. The appearance of Meitu AI Photo Editing at the China Wedding Expo is bound to attract the attention and cooperation of more commercial photography agencies.

The development of the commercial photography market goes hand-in-hand with the help of digital technology. Meitu AI Photo Editing is bringing the image technologies that Meitu has accumulated over many years to the commercial photography industry. The combination of technology and art is expected to open a new chapter of intelligence and efficiency to the industry.