The Meitu App and Football Club Barcelona cooperate to launch themed effects for fans, giving them an exclusive visual experience

2021-07-21

Established in 1899, FC Barcelona (hereinafter referred to as "Barcelona"), with its unique football style and outstanding players and coaches from many eras, has many fans all over the world. Recently, the Meitu App cooperated with the Barcelona Football Club to launch a series of stickers, frames and templates showcasing Barcelona's style, bringing a refreshing visual experience to fans and users.


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Barcelona-themed Meitu Templates


The Meitu App cooperates with Barcelona to launch themed effects

This collaboration marks the first time the Meitu App has cooperated with a sports organization to release digital content. The customized content includes stickers, frames and templates that fans can use in their image editing and beautification workflow. The effects reflect the style of Barcelona, including the symbolic red and blue colors, the iconic elements of the Barcelona team logo, the team uniform, the exclusive nickname of Barcelona fans, and the recognizable stadium symbol.


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Barcelona-themed Meitu Templates


With the three Barcelona-themed templates, users can embellish their photos with a series of Barcelona elements, take photos with cartoon images of players wearing Barcelona team uniforms, or add a touch of red and blue face paint to show off their "Barcelona attitude". We've also included blue frames featuring cartoon images of Barcelona players holding a football.

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Barcelona-themed Meitu Templates


Giving full play to content advantages to help brands attract new users

In the 13 years since its launch, the Meitu App has consistently maintained its top position in the app store rankings through its functional iterations and innovative effects, with a total of more than 1 billion users worldwide. As one of the most popular football clubs in the world, Barcelona has long been committed to strengthening ties with Chinese fans. Through the influence of the Meitu App in China with its novel and highly interactive digital content, Meitu is achieving deep user exploration for brand promotions.

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The Meitu App cooperates with "Mole's World" to launch custom effects


Not long ago, the Meitu App cooperated with the game "Mole's World" to launch themed effects such as templates, stickers, and frames, helping users discover new elements of the game, and the effects quickly received a favorable reception from users after being launched. Relying on the advantages of its technology and platform, the Meitu App not only cooperates with popular IPs such as Disney Pixar, Rilakkuma, Sanrio to create a rich variety of themed effects, but has also launched effects for domestic TV shows and films, ushering in a new avenue for film and television promotions.


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The Meitu App and Taobao iFashion Week jointly launch templates and effects


In addition, the Meitu App also cooperated with Vanke, Fresh, Ulike, and other brands to jointly customize effects for content marketing. This year, the Meitu App cooperated with Taobao iFashion Week to launch "the Burgeoning of Spring Fashion" themed templates, which were used nearly 3 million times, and the topic "iFashion Week New Arrivals" in the Meitu App's community received more than 3 million views. While expanding brand influence and increasing sales for stores, the Meitu App laid bare its great business potential and promising development space.


The effects offered on the Meitu App have become an important way for users to express themselves and for brands to convey their ideas, making the Meitu App an important link between brands and users. In the future, the Meitu App will continue to explore cross-border cooperation opportunities to better empower IP and brands with creative content.


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