Central Academy of Fine Arts and Meitu: Research and Practice in Dynamic Aesthetics of AR Effects


Recently, the Central Academy of Fine Arts (hereinafter referred to as CAFA) and Meitu joined hands to create courses with the theme of "Research and Practice in Dynamic Aesthetics of AR Effects". The courses allow students from CAFA to create AR effects using tools in the Meitu Creator Platform (MCP), turning ideas into digital art.

Shi Wenjie, Director of the Student Affairs Department at the CAFA and Director of the Innovation and Entrepreneurship Education Center, Wang Ziyuan, Secretary of the Party Branch at the School of Design, Jin Jun, Associate Dean at the School of Design, Chen Zhuo, Director of the Digital Media Department at the School of Design, Cheng Kemei, Professor at the School of Design, Li Zhenhan, a teacher in the Student Work Department and Innovation and Entrepreneurship Education Center, Chen Jianyi, Vice President of Meitu's Imaging Business Department, and Xu Jun, Vice President of Meitu Design Center, and other leaders attended the course completion ceremony and in-depth cooperation seminar.

At the seminar, Chen Jianyi said that Meitu is very honored to co-build courses with CAFA and he hopes the two parties can achieve deeper cooperation in the future. Meitu will offer benefits to CAFA students based on its imaging technology and practice, hoping to lead the development of future aesthetics together.

Deepening the cooperation with innovative practice and high-quality AR works.

This course is an innovative practice project coordinated by the CAFA's Innovation and Entrepreneurship Education Center. It lasted for two weeks, with the theme of "New Image Beauty Created by New Blood", focusing on the younger generation’s observation of reality and highlighting their unique aesthetic value through virtual media. By using the technological development and marketing advantages of Meitu, students of CAFA were able to use the MCP Studio AR creation tool from the Meitu Creator Platform (MCP) to create original AR effects with aesthetic value and gradually use it in practice to form the basic qualities of dynamic aesthetics.


AR works from the CAFA students

After design proposals, coding realization and AR production, a large number of excellent works emerged from the course. The students drew inspiration from ancient and modern Chinese and classical works from abroad, using different styles of culture to bring novelty into reality. For example, some students gave life to objects with interesting visual effects, and some students created scenes combining the virtual world and the real world. A series of creative works won the praise of professional instructors and technicians.


AR works from the CAFA students

At present, the AR works from CAFA are posted as online exhibitions on the Meitu Museum of Future Art, and users can experience them on the Meitu App and BeautyCam. In the future, MCP will cooperate with more universities to build digital art courses.

Allowing its power to foster new creative forces and boost the development of digital art.

A report from China Economic Daily showed that the development of the UK’s creative industries and the development of digital and technology industries complement each other. The creative industry accounted for 7.3% of the UK’s overall economy from 2016 to 2017, and has grown by 32.9% since 2010, with a value of over 130 billion pounds. China's digital art and related industries started relatively late, but benefited from the latest technological revolution and industrial transformation around the world and has also showed a trend of rapid development. Digital art will make breakthroughs and transform with technological innovation, giving birth to more art forms, creating more social wealth, and becoming an important engine for cultural transformation and new economic development.

With huge market prospects, opportunities are being ushered in for creators. According to statistics from the Arting365, the cultural and creative industries around the world create a value of 22 billion U.S. dollars every day, increasing at a rate of 5% per year. The average growth rate of the global market in the next 3 years is expected to be 6%. In the next 3 to 5 years, there is expected to be a demand for 600,000 to 800,000 digital art creators in China. As a company with "beauty" as its core ideal, Meitu launched MCP in 2020 with a focus on digital art. Through MCP Studio, its open production tool, every user who loves beauty can participate in the development of future aesthetics.


Meitu Museum of Future Art: Meitu & CAFA

By co-constructing courses with CAFA, Meitu is providing students with access to MCP for content practice, guiding them to transform their novel ideas and creativity into digital art presentations. In return, the Meitu platform is delivering that content to the public, making the two an important force for future aesthetics.

MCP has also launched the "Meitu Digital Artist Project", which has gathered many art creators, including emerging artists, designers, and creative talents. The in-depth cooperation between Meitu and CAFA is expected to inject a steady stream of fresh blood into the development of domestic digital art in the future.

Wu Xinhong, founder and CEO of Meitu, believes that "beauty" is a career worth striving for, and that young people are the new force of the cause of beauty. The inheritance and development of oriental aesthetics, and the exploration and service of contemporary aesthetics all require the participation of young people. Through the open platform MCP, Meitu is providing support for the growth of digital art creators to create a new era of beauty with more young users who love beauty.