The Ninth Chinese Listed Companies Summit 2020 was held in Shenzhen on November 27th, hosted by National Business Daily. Meitu was named one of the “Fastest Growing Listed Technology Companies” at the 2020 Ninth China Listed Companies Word of Mouth List awards. This is the second time Meitu has been included on this list, after 2019, which confirms that Meitu's strategic layout has effectively promoted business growth and shown new development potential in recent years.

Going deep in the business of beauty and retaining its pioneering position

Meitu was listed on the Hong Kong Main Board in 2016 and started to focus on “beauty” and “social” in 2018. In 2020, Meitu gave itself a mission, “to let everyone become beautiful easily”, with a vision “to empower the beauty industry and make beauty more accessible to our users”.

Meitu apps have continued to maintain the impressive advantage of being first in class in the image processing and photo beautification field. According to the China Mobile Internet Value List released by QuestMobile in its report for the first half of 2020, the Meitu App and BeautyCam were both listed in the category of Top 30 Apps by User Base. The Meitu App entered the 100 million user base tier, while BeautyCam entered the 50 million user base tier, making them the only two photo beautification and camera apps in the top user base rankings.

The achievements result from Meitu’s strategy to keep satisfying users’ needs. On the one hand, it focuses on providing new features, such as our Hair Editor and CG Face effects; on the other hand, it takes the initiative in constructing quality aesthetic content systems to attract individual creators, in which they can both draw followers and earn money through their creations. The content system relies on Meitu’s apps while the outputs of the system contribute to the enrichment of Meitu’s apps.

Meitu is also empowering the industry by launching Meitu AI Open Platform, Meitu Smart Beauty Industry Solutions, Meitu Brand Planet, and Meitu AI Photo Editing, all of which are supported by MTlab’s technologies. The Meitu Smart Beauty Solutions brings contactless skin consultation, makeup trials and other virtual services, helping many brands around the world continue providing services in the post-pandemic era. Meitu is seeking to provide beauty related services in both the virtual and the real world.

Backed by a massive user base, technological advantages and industry insights, Meitu’s products have long been leaders in the image beautification industry. By the end of June 2020, Meitu's camera and community products had been activated on more than 2.08 billion unique devices worldwide, with more than 295 million monthly active users, and its business has covered more than 100 countries and regions worldwide.

Foster new business models and demonstrate diversified capabilities

Meitu has delivered results in fostering new business models.

Based on its traffic, technology and content production ability, Meitu incubated Brand Planet and Influencer Content Marketing Solution to transform creativity to brand marketing resources, demonstrating its commercialization ability.

Meitu’s premium subscription and in-app purchase offerings are another monetization highlight after revenue from its online advertising business. The services are available mainly on Meitu’s overseas products BeautyPlus and AirBrush, which have seen remarkable growth of 209.2% year-on-year to RMB84.13 million in the first half of 2020, close to last year's annual revenue.

By focusing on “beauty”, Meitu's businesses are in full bloom, and its overall strength has been improved significantly. According to its interim results report, its income from continuous operational business reached 557.5 million, with a growth rate of 20.1%; while gross profit reached 355.7 million, with a growth rate of 15.5%, showing great potential for growth.

Recently, Meitu launched its Future Aesthetician Co-Creation Plan, which will empower creators from technology, production and commercialization aspects. The plan is also expected to strengthen Meitu’s development strategy by providing content for its businesses and incubating new business models.