Meitu Records Highest Quarterly Net Addition of Paying Subscribers in a Year in Q3 2026; Revenue from Photo, Video and Design Products Reaches RMB 1 Billion

On October 23, Meitu released its business update for the third quarter of 2026. As of September 2026, Meitu had 19.83 million paying subscribers, with a net addition of approximately 1.39 million during the quarter—the highest in the past four quarters. Growth in paying subscribers in markets outside of Mainland China continued to outpace growth in Mainland China.

Revenue from photo, video and design products, Meitu’s core business, reached RMB 1 billion, up 28.2% year over year.

Revenue from Applications for Productivity Grows 42.3% Year over Year

Paying Subscribers Reach 2.39 Million

In the third quarter of 2026, applications for productivity accounted for approximately 20% of revenue from photo, video and design products, and revenue from these applications grew 42.3% year over year. The number of paying subscribers for applications for productivity rose 18.3% year over year to 2.39 million.

Leveraging its deep expertise in specialized fields, Meitu’s AI applications for productivity continue to deliver high-quality results for professional users, further strengthening their monetization capabilities. As of September 2026, annual recurring revenue (ARR) from AI applications for productivity reached RMB 655 million, up 40.1% year over year. Both Kaipai and Vmake Labs recorded ARR growth of more than 100% year over year.

Meanwhile, Picchi and MVLAND, two innovative AI products launched this year, are growing rapidly. Through its “My Vibe” and “Style Sync” features, Picchi is turning personalized aesthetics into lasting value that users are willing to pay for. MVLAND 2.0 has introduced a “Pro Mode” for professional creators and pioneered the “Marketing MV” feature, further expanding consumer use cases for music videos.

Revenue from Applications for Leisure Reaches RMB 800 Million in the Quarter

Paying Subscribers Reach 17.44 Million

In the third quarter of 2026, applications for leisure contributed 80% of revenue from photo, video and design products, and revenue from these applications grew 27.9% year over year. Paying subscribers for applications for leisure increased 24.1% year over year to 17.44 million.

The Meitu app and BeautyCam have consistently ranked first in Mainland China by user base in the photo retouching and camera and photoshooting app categories, respectively. Wink has also gained popularity among users in Mainland China and markets outside of Mainland China due to core features such as “Quality Restoration” and “Video Portrait Retouching”.

In October 2026, four of Meitu’s applications for leisure—the Meitu app, BeautyCam, Wink, and BeautyPlus—were included in the latest Top 100 Consumer Generative AI Apps ranking published by global technology investment firm Andreessen Horowitz (a16z).