On August 26, 2026, Meitu, Inc. (1357.HK) announced 2026 Interim Results: total revenue from continuing operations increased by 22.1% YoY to RMB 2.21 billion. Adjusted Net Profit attributable to Owners of the Company increased by 39.5% YoY to RMB 652 million.

Wu Xinhong, Founder, Chairman and CEO of Meitu Inc., said that in the first half of 2026, Meitu’s continued focus on vertical use cases delivered solid results, driving rapid growth in our core businesses and further improving profitability.

Revenue from Photo, Video and Design Products Grew 30.9% YoY

Paying Subscribers Surpassed 18.44 Million, Reaching a Record High

In the first half of 2026, Meitu’s Photo, video and design products maintained strong growth momentum, with revenue increasing 30.9% YoY to RMB 1.77 billion, accounting for 80% of total revenue.

The growth in this core business was mainly driven by the continued expansion of our paying subscriber base and improvement in ARPPU. As of June 2026, total number of paying subscribers of our products increased by 19.7% YoY to 18.44 million. The subscription rate hits 6.5%.

Paying subscribers of Applications for Leisure reached 16.09 million, up 18.8% YoY. The Meitu app has consistently ranked first in terms of MAU within the photo tools market in China, while BeautyCam has long ranked first by user scale in China’s camera and photoshooting segment. As an AI video editing application, Wink has gained popularity across global markets, supported by its strengths in video portrait retouching and AI-powered quality restoration.

Paying subscribers of Applications for Productivity grew 29.8% YoY to  2.35 million. As paying users of Applications for Productivity continue to deepen their use of AI-powered visual creative workflows, total AI credits consumption increased by more than 46% sequentially in both the first and second quarters — roughly 113% across the half.

ARR for AI-driven Productivity Applications Reached Approximately RMB 620 Million

MAU Increased 43.5% YoY to 33 Million

As of the end of June 2026, Monthly Active Users (“MAU”) of Meitu’s Applications for Productivity reached a record high of 33 million, an increase of 43.5% YoY. Annual Recurring Revenue (“ARR”)  for AI-driven  Productivity Applications further expanded to approximately RMB 620 million.

Key Applications for Productivity, including Designkit, Kaipai and Vmake Labs, continued to deliver high-quality outcomes to users through AI workflows.

Designkit focuses on the AI workflow for e-commerce design. In June 2026, Designkit further upgraded its single-agent workflow by embedding Agent Teams, enhancing the stability and consistency of outputs and enabling users to generate visual assets that are ready for deployment across multiple e-commerce platforms. Currently, several thousand users of Designkit spend at an annualised rate of roughly 10x Meitu's blended Average Revenue Per Paying User（“ARPPU”）.

Kaipai focuses on the AI workflow for talking video and marketing video production, andcontinues to expand into high-value industries including healthcare and wellness, education, beauty products, insurance and real estate. As of the end of June 2026, Kaipai’s MAU more than doubled YoY and its paying subscribers grew at an even faster pace, reaching more than 2.5x the level recorded a year earlier. Meanwhile, Kaipai more than doubled in ARR over the past year.

Vmake Labs continued to expand across the markets of North America, Europe and South America, with sustained improvements in user tractionand monetisation capabilities. By June 2026, total MAU of Vmake Labs increased by over 54% YoY. As a result, Vmake Labs’ ARR reached approximately US$5 million.

Currently, the ARPPU across Productivity Applications is approximately 50% higher than Leisure Applications. Productivity Applications will continue to beimportant growth drivers for Meitu in the next stage.

New Products from the Meitu Multimedia Festival ：

MVLAND and Picchi Open Up New Growth Opportunities

In June 2026, the Meitu Multimedia Festival introduced a number of AI-native products, including MVLAND and Picchi, as of now, both of them have surpassed US$500,000 in ARR.

MVLAND is an AI-powered music video creation platform that uses a Music Analysis Agent and Creative Canvas to accurately transform the rhythm and emotions of music into visual imagery. It has gained popularity among musicians and content creators. With its professional and comprehensive MV creation workflow, MVLAND is currently monetising at approximately RMB220 per paying subscriber per month — a level comparable to the pricing of professional creative tools and roughly 13 times our blended ARPPU.

Picchi is an AI-native photo retouching agent application. With three key capabilities — "Style DNA", "Creator DNA" and "Batch AI UHD Enhancement" — it provides efficient visual support for creators and KOLs, supporting content creation, personal branding and commercial activities. Recently, driven by its innovative feature "Style DNA" , Picchi has continued to gain popularity in Japan, Korea and Thailand.

The market performance of these new products has validated Meitu’s ability to transform AI technologies into high-value AI-native products. Meitu is currently leveraging its AI Innovation Studios and Meitu Hatch Catch to continuously advance the incubation of new products and intensify its efforts to identify high-potential talent.

Global MAU Reached 282 million

Overseas New Paying Subscribers Mainly Came from High-ARPPU Regions

In the first half of 2026, Meitu’s Gobalisation strategy continued to advance steadily. Global MAU reached 282 million, while MAU in markets outside of Mainland China remained steadily above 100 million.

Among global paying subscribers, the growth from markets outside of Mainland China approximately doubled that from Mainland China. The majority of overseas paying subscribers additions came from high-ARPPU regions, including East Asia, Latin America and Europe.

Applications for Productivity recorded particularly rapid growth in markets outside of Mainland China, with MAU increasing by over 80% YoY, paying subscribers continued to grow strongly.

Meitu is currently further enhancing the depth and standards of its global operations. Meitu will continue to deepen its presence in international markets and strengthen its understanding of local user preferences and needs, covering the United States, Japan, Korea, Southeast Asia, Brazil and Mexico, which are among the key markets for the next phase of expansion. Meitu will also explore an operating structure better suited to globalisation by regrouping markets with similar aesthetic preferences and user needs, enabling Meitu to replicate its experience more efficiently.

Wu Xinhong, Founder, Chairman and Chief Executive Officer of Meitu Inc.,  said that going forward, Meitu will continue to seize the development opportunities presented by AI applications and drive sustainable growth while balancing the quality of growth with operating efficiency. Building on our strength in AI creation applications, Meitu will further extend into areas such as AI content distribution and AI asset libraries, enabling content to be created, circulated and accumulated within the Meitu ecosystem and building a more complete content value chain for the AI era.