Meitu has recently taken the world by storm with its "AI Snow" feature. As of November 13, the Meitu app has consecutively topped the overall app store charts in 29 countries and regions, including Germany, Switzerland, Austria, Poland, Russia, Turkey, South Korea, and Kazakhstan. It also secured the top spot in the category charts across 119 countries and regions, including the United Kingdom, Norway, and Sweden.

AI Snow first gained popularity in South Korea, topping the Korean App Store overall chart just two days after its launch and maintaining the top position for six consecutive days. Multiple South Korean celebrities and social media influencers shared their AI Snow creations, prompting follow-up coverage by media outlets such as South Korea's Economic Daily.

The feature later spread across Southeast Asian countries such as Thailand and Vietnam, and then to European countries including Germany, Switzerland, and Poland. Catering to users' aesthetic preferences worldwide, the Meitu app further refined its localized operation strategies by emphasizing "Romantic Winter" effects in Asia and "Slavic style" effects in Europe.

A Meitu spokesperson explained that behind the global popularity of AI Snow lies AI technology that provides imaging experiences with universal appeal, effectively reducing cultural and linguistic barriers. Meitu will continue to explore user needs and demonstrate its unique competitiveness in the global market.