On December 9th, the 6th Global Artificial Intelligence & Robotics Summit (GAIR 2021) was launched in Shenzhen with the theme of "Accelerating Independent Innovation and Reconstructing Digital Intelligence Transformation". The summit was hosted by the Guangdong-Hong Kong-Macao Greater Bay Area Artificial Intelligence and Robotics Federation alongside Leiphone.com. It is one of the top industry conferences in the field of artificial intelligence and robotics in China.

The "2021 Annual List of Best AI Digital Intelligence Projects" was announced, and Meitu AI Photo Editing, an AI retouching solution from Meitu, won the "Best Commercial Image Processing Product Award".

Meitu AI Photo Editing brings new possibilities in the digital upgrade of the commercial photography industry

Facing the trend of increasing consumption, the commercial photography market shows great growth potential. However, low-efficiency retouching is not suitable for the growth in orders, and customer requests for retouching effects is also increasing. The industry is ready for a more efficient and intelligent solution.

Meitu AI Photo Editing was born at just the right time. It solves the problem of low efficiency, lack of standard procedures, and rigid styles, helping to emancipate the productive forces of the industry.

The technology was developed in-house by Meitu's R&D hub MT Lab. MT Lab is deeply involved in technology related to the human face and body, image segmentation, and AR technology. The lab has provided technical support for the development of many Meitu products, including the Meitu App and BeautyCam, and also offers SaaS services for the industry. Given its profound experience, Meitu decided to extend its service to commercial photography by introducing the Meitu AI Photo Editing solution.

Meitu AI Photo Editing won the "Best Commercial Image Processing Product Award" at GAIR 2021

AI technology supports the efficient upgrade of commercial photography

Supported by MT Lab, Meitu AI Photo Editing provides preset beautification parameters for numerous photo categories, including weddings, maternity, portraits, personal, family, and more, which allows batch-processing of over 80 items, including teeth, skin, face shape, makeup, body adjustment, and more.

Besides the normal effects that are offered by similar products on the market, Meitu AI Photo Editing also offers 8 extra functions, including filters, AI Skin Toning (grey), facial adjustments, AI repair, body reshaping, makeup adjustments, background enhancement, and image quality enhancement. 

In terms of facial retouching, Meitu AI Photo Editing offers refined, comprehensive beautification for every part of the face. Its AI Skin Toning (grey) is good at extracting skin details and conducting suitable skin smoothing to provide personalized and natural effects while retaining the original skin texture, well above what similar products can offer.

Before and after using Meitu AI Photo Editing

Meitu AI Photo Editing also features the exclusive teeth correction effect, which can quickly identify and correct any teeth flaws. In addition, Meitu AI Photo Editing's AI intelligent exposure, white balance, super-resolution, and other image quality optimization functions fully cover common scenes in commercial photography, leading the pack among similar products in terms of user experience.

Before and after applying the teeth correction effect

In addition to its convenient operation and stunning processing effects, Meitu AI Photo Editing has huge appeal for the industry with its efficient and high-quality services brought to life by AI technology. It has been reported that Meitu AI Photo Editing has provided services for 15 top-level institutions and more than 600 small and medium-sized enterprises in the commercial photography industry, and the volume of paid retouching has surpassed 100 million uses in the year since its launch.

Liu Luoqi, Vice President of Technology at Meitu and head of MT Lab, said that MT Lab will continue to focus on AI imaging technology in the future and use technology to better understand images and videos, providing users with better quality image services.

The demand from the market has stimulated progress in digitalization for the commercial photography industry. Taking advantage of the industry's rapid development, Meitu AI Photo Editing will continue to give full play to Meitu's profound technology accumulation in "beauty" and help commercial photography reduce costs and increase efficiency, continuously creating value for its partners.