Recently, QuestMobile released its "2021 China Mobile Internet Autumn Report", which reviewed the development of the tech industry during the third quarter of 2021. In the 2021 Autumn China Mobile Internet Strength Value List, for the third quarter of 2021 the trendy selfie app BeautyCam ranked first in the photo and video category with 52.64 million MAU (monthly active users).

BeautyCam ranks first in the photo and video category with its remarkable user base

QuestMobile's "2021 China Mobile Internet Autumn Report" noted that the gradual rise of Generation Z, changes in consumption and interests, and refined operations under the group culture environment have become the background for the Internet's growth since 2020.

To adapt itself to the changes that arise in the market, BeautyCam worked to understand the imaging needs of Generation Z and has developed diverse imaging gameplay for its users.

BeautyCam's 3D Nose effect

BeautyCam's 3D Forehead effect

To satisfy young users' curiosity about medical surgery, BeautyCam launched medical-grade beautification effects so that users can not only experience the effects, but also adjust the parameters according to their needs, getting knowledge about the effects of medical surgery easily.

BeautyCam has also increased its content focused on traditional culture, launching city-themed "Chinese Beauty" AR effects and "fairy and beast" effects, wishing to spread traditional culture in its own way.

Chengdu-themed Chinese Beauty effect

If content and creativity are the keys for BeautyCam to open itself to new markets, technology is the inner driving force that supports it in providing better services to its users. Relying on the world's leading imaging technology from Meitu's technological brain, Meitu Imaging & Vision Lab (MT Lab), BeautyCam is able to combine the needs of young users with functional products to present more sophisticated imaging effects and create a more interesting image experience for users.

Before and After using Monitor Mode

Monitor Mode, released by BeautyCam this year, allows two devices to be connected, with one of them being the camera and the other being the monitor so that users can easily take photos they want even when their friend is not good at taking photos.

Accurately understanding the needs of young users and providing interesting features are the keys for BeautyCam to lead the field for years to come. In the future, BeautyCam will continue to be a fellow traveller alongside young people, creating new aesthetic trends with the needs of its users as the guide.