According to the "2021 China Mobile Internet Autumn Report" recently released by the authoritative domestic data agency QuestMobile, the Meitu App once again ranked first on the "TOP50 Image Beautification Category" list, with up to 97.34 million MAU, and was featured on the 2021 China Mobile Internet Strength Value List.

The Meitu App once again ranks first in the TOP50 list's Image Beautification category

Optimizing user experience to enhance leading advantages

As Meitu's first app, the Meitu App has accumulated more than 1 billion users worldwide since its launch and maintained its excellence in image beautification.

The Meitu App focuses on user needs and continuously upgrades to improve user experience, bringing stability and leading advantages. At the beginning of this year, the Meitu App released its Meitu Templates feature for users to apply their favorite editing templates with just one tap, solving the embarrassment of "taking pictures for 1 minute and retouching them for half an hour".

Portrait Retouching

Portrait Retouching, the Meitu App's other flagship feature, has been continously upgraded based on users needs, and can be used to retouch facial features and apply body reshaping effects. Excellent retouching features and various makeup effects have been well-received by users.

The Meitu App is demand-centered and continues to create a convenient and high-quality experience, focusing on user satisfaction and increasing the duration of use for each user session. According to the data, the average daily usage time of the app increased from 13.6 minutes in H2 2019 to 16.1 minutes in H2 2020.

Refinement of services to meet the needs of multiple usage scenarios

The high recognition from users of the app is due to the Meitu App's focus on constantly upgrading features based on users' imaging needs across multiple usage scenarios. Meanwhile, user satisfaction pushes the Meitu App to continue to provide diversified and refined beauty services, further enhancing user satisfaction with the Meitu App and forming a virtuous cycle.

Focusing on portrait retouching, the Meitu App not only enriches portrait retouching features for photos, but also focuses on video retouching, highlighted by the release of a 3D manual slimming feature this year. Based on MT Lab’s imaging technology, users can achieve the effect of face slimming and retouching by pushing on their cheeks in video portraits, meaning the flagship retouching feature for photo editing on the Meitu App is now available for videos as well.

Corresponding with its refined beauty services, the Meitu App continues to create a high-quality aesthetic content ecosystem, covering a wide range of fields and allowing users to find the beauty content they need on the Meitu App. In recent years, with insight into users' attention and interest in China-Chic and new national, the two content types have become key development directions for the Meitu App.

Sunset filter under Traditional Colors

This year, the Meitu App released Traditional Colors filters, inspired by traditional colors and combined with trending scenarios, which were warmly welcomed by users. Since the launch of the 12 filters, the related topic for Traditional Colors has surpassed 30 million views.

From functions to content, the Meitu App has focused on improving the beauty experience with precise insight into user needs, providing users with rich and accurate beauty services, and forming the unique advantage of leading the image beautification category.

As the report points out, changes in the competitive landscape, user groups, marketing models, and terminal layouts are driving the mobile Internet to a new dimension. Focusing on user demands and trends, the Meitu App creates value for users with its high-quality aesthetic content ecology by constantly upgrading functions, enhancing itself in leading the image beautification category.