During the 4th Digital China Summit, MeituGenius, Meitu's virtual makeup trial product, once again reached a partnership agreement with International retailer Watsons. Watsons committed to integrating the MeituGenius SDK in order to offer virtual trials of contact lenses, hair dye, eyeshadow, eyeliner, eyebrow pencils, and other makeup products as a shopping service in Watsons brick-and-mortar stores in mainland China.

No translation needed for this paragraph. This is the second global cooperation agreement achieved by Meitu during the summit with its cooperation with Givenchy not long ago. 

MeituGenius Online Makeup Trial in Watsons Store

MeituGenius Helps Brands Improve Competitiveness

In early 2018, Meitu partnered with Watsons to introduce MeituGenius in the Watsons stores located in Hong Kong at Mongkok Bank Centre, and Cameron Road in Tsim Sha Tsui, later expanding to about 30 stores in Hong Kong during the first half of 2019. Consumers are able to try over 600 products through MeituGenius' virtual makeup trial service. MeituGenius not only provides Watsons with better integration of cosmetic products, but also enhanced shopping services to further improve the customer experience.

For Watsons, the partnership with MeituGenius is an important strategy in overcoming marketing challenges. In 2020, HARMAY, THE COLORIST (COLORIST), WOW COLOUR, and other retail makeup brands gained momentum and quickly expanded across China, putting Watsons under pressure to compete.  As young consumers become the mainstream of the market, they are putting forward higher requirements for the consumer experience. Different from traditional promotional efforts by sales staff, MeituGenius' virtual makeup trial allows a more scientific and autonomous shopping experience for consumers, indirectly helping brands to enhance their market competitiveness.

The AR and semantic segmentation technology from MT Lab allows MeituGenius to precisely locate 118 key facial points to make the virtual makeup look identical to real makeup. Consumers can view the makeup look on their face in real-time, and conduct trials for contact lenses, hair dye effects, and other products totally on their own. The contactless process is also more hygienic and personalized, helping to shorten the decision-making time and improve the per-consumer unit price. 

Meitu SaaS Services Empowering the Digital Upgrade of Beauty Brands

At present, China's cosmetics industry is in a period of rapid growth. With an annual growth rate of more than 12%, it is now the second largest country in global cosmetics consumption. In this rapidly expanding market, digitalization has become a topic beauty companies can't ignore, as more and more brick-and-mortar stores hope to reap the benefits of digital technology integration in-store.  Meitu is seizing the opportunity to help the industry by satisfying consumer needs from the supply side. 

Meitu is also empowering the industry with industry chain integration, digitalized marketing and more, hoping to help the industry gradually complete the digital upgrade and obtain a market share in the digital economy era. 

Meitu has developed MeituEve, MeituGenius and MEIDD to empower the offline business of international brands, including MAKE UP FOR EVER, Sephora, Givenchy, TOM FORD, Shiseido and Watsons.  Wu Xinhong, Founder and CEO of Meitu , said that "Meitu, based on its massive user base, will continue to deepen its beauty strategy in 2021, providing a full range of SaaS services for the cosmetic and medical beauty industries to empower the industry in marketing, AI technology, supply chain management, and customer reach.