On November 20th, the press conference for the 29th National Photographic Art Exhibition was held in Beijing. The Meitu App and Xiamen Wenguang Media group signed a 10-year strategic agreement for the next five National Photographic Art Exhibition sessions, and the Meitu App also launched a photography related event.

Established in 1957, the National Photographic Art Exhibition is the oldest, largest, and most influential national photography exhibition hosted by the China Photographers Association. Having successfully hosted 28 sessions to date, it has launched numerous masterpieces and unearthed new talent while showcasing the peaks and landscape of contemporary photography.

The Meitu App, a popular imaging tool since 2008, specializes in photo and video editing, portrait beautification, AI painting, and other creative imaging techniques. Since its launch, it has consistently held China's top image editing rank, boasting 130 million monthly active users around the world.

Starting from the 29th session, the National Photographic Art Exhibition will be held in Xiamen for 5 consecutive sessions over 10 years. The Meitu App will be the sponsor and launch related activities.

At the press conference, Wu Xinhong, the founder, chairman and CEO of Meitu, finalized a strategic cooperation with Zhan Zhaohui, the deputy general manager of Xiamen Wenguang Media Group and chairman of Xiamen Wenguang Film Group, the operator or the project.

The Meitu App has recently gathered over 20,000 exceptional photographs centered around three principal themes: "Free Creation," "Capturing Memories," and "Beauty of China." This collection not only showcases artistic expression but also encourages the public to share beautiful moments and appreciate traditional culture.

Meitu is an AI-driven technology company that regards "beauty" as its core ideal. To "let technology and art converge elegantly", Meitu is developing outstanding image and design products that streamline the production of photos, videos, designs and virtual humans, while striving to advance industry digitalization through "beauty"-related solutions.

Wu Xinhong has expressed that by supporting these photography activities, Meitu aims to enhance and complete its image ecosystem. This initiative will not only contribute to establishing Xiamen as a hub for photography and a city celebrated for its dance of light and shadow, but will also highlight the beauty of China as a whole and narrate its rich tapestry of stories.

This enduring strategic partnership signifies the Meitu App's commitment to incorporating a professional and academic approach to imaging. As an application designed to document everyday moments through photos, it will attract more professional photographers to create images with a higher level of expertise and quality. Simultaneously, the Meitu App's vast user base of young people will assist traditional photography brands in becoming more youthful and trendy.