QuestMobile is an authoritative business intelligence service provider for the domestic mobile Internet market. On its recently released "2021 China Mobile Internet Strength Value List," the Meitu App once again won 1st Place for apps in the image beautification category with 95.39 million monthly active users.

The Meitu App ranks No.1 in the image beautification category

In recent years, traffic in the mobile Internet industry has peaked. Based on new industry trends analyzed by QuestMobile, industry owners need to focus on refined operational methods and directions that respect user habits. By following the trends based on users' needs and by refining operations, the Meitu App has continuously and deeply explored ways to help users become more beautiful, helping it hold the No.1 spot in the image beautification category.

The Meitu App ranks No.1 for user base in the image beautification category

Focusing on user needs and enhancing the full-scenario image beautification experience

Lately, consumers like to use images/videos to record their life moments, but the complexity of photo editing is still one of the pain points for users in beautifying their images. In early 2021, the Meitu App released its Meitu Templates feature, allowing users to create final effects with just one tap by applying templates, a feature that was warm welcomed by users.

In daily life, users can use travel, food, scenery, and other themed templates to record their beautiful moments. The Meitu App also releases different themed templates based on holiday characteristics. The data shows that during National Day in 2021, the usage of the gradient national flag templates exceeded 35 million times. Using Meitu Templates to create film-like images and videos has become an important way for users to express their life attitude.

Meitu Retouch Templates

Based on Meitu Templates, the Meitu App also released its Retouch Templates feature, upgrading the experience for users in portrait beautification. Retouch templates provide users with various makeup look templates, which allows users to become more beautiful with just one tap.

In addition to Retouch Templates, the Meitu App is continuously upgraded based on industry-leading research and technology from MT Lab. Providing users with refined beautification services, including firmness, head size adjustment, oiliness removal, hair editor, teeth correction, plumpness, and more.

With natural effects, the portrait beautification feature is not only popular among users, but also has high popularity among many celebrities, such as Fan Chengcheng, Wu Yuheng, Xie Xingyang, Fu Jing, and more.

Remarkable content meets personalized beauty needs

Based on its precise insights into beauty, the Meitu App meets users' image needs with diversified beauty features, and continues to attract users with trendy and personalized content to create more value for them.

Scarlet filter effect of Traditional Colors

With the rising popularity of national style content among young people, many domestic brands and cultural IPs are emerging. The Meitu App has also launched its Traditional Colors filters, which combine various classical colors with modern scenarios. Scarlet, Blue & White, Mangosteen Yellow, and other traditional colors have sparked a boom in usage and an upgrade in the user experience. As the data shows, Traditional Colors filters have been used by more than 330 million people since their launch on August 6th, 2021.

Meanwhile, the Meitu App also actively explores cross-border cooperation, and has cooperated with the Barcelona Football Club, the LPL, the TRADITIONOW’s Wan Jia Deng Huo, and other partners. The Meitu App has also jointly cooperated with Myth of Love, Fireflies in the Sun, Night in the Greater Bay, and other films and variety shows, to launch Meitu Templates and stickers that enrich the experience for users and create a fresher beauty experience.

The rich aesthetic content allows users of all preferences to find creative elements that are most suitable for them, and it also continues to enhance the Meitu App's position as the first choice for image beautification in users' minds.

QuestMobile points out that the mobile Internet traffic continues to concentrate on the leading products. As a leading product in the beautification category, the Meitu App focuses on user needs and improves image beautification services based on refined operations, allowing users to become more beautiful, simply.