The festive atmosphere is getting stronger toward the end of this year. To welcome the new year with new creativity, Meitu's trendy selfie app BeautyCam launched its Christmas Clothes Changing Week activity, which invited several celebrities and influencers to design novelty AR clothes-changing effects.

Enhancing the festive atmosphere with new technology

The technology the feature adopts is the segmentation model based on deep learning structures, which can precisely segment the precise area of clothing under different scenarios in real time. With the new feature, users can easily try on the artists' designs.

For the activity, BeautyCam joined hands with the invited celebrity Zhou Yangqing, and designers Sun Jiayi, Peng Bo, and Sanrio to design the effects.

AR effect designed together with Zhou Yangqing

From December 21st to December 25th, new AR effects were released on a daily basis. The Grace Chow effect designed by Zhou Yangqing features a fancy style, attracting a lot of interest.

AR effect designed together with the specially-invited artist Sun Jiayi

The design from Sun Jiayi, an artist specially invited by MCP (Meitu Creator Platform), featured symbols and graphics drawn using a pink mark pen effect, which inspired users with its artful and colorful visual effect.

AR effect designed together with the specially-invited artist Peng Bo

The AR effect from another artist, Peng Bo, featured dragons, butterflies, clouds, and other traditional elements with an ink-washing painting style. "Dragon is our national totem and spiritual symbol. I used impactful colors to add a sense of fashion to it, " said Peng Bo.

AR effects developed in cooperation with Sanrio

There were also works from several post-00s creators, whose brave and attractive styles were well-regarded by users. The AR effects developed in cooperation with Sanrio enriched the photo-taking experience for users.

The creative power of the young generation helped boost the growth of fashion trends

During the activity, many users from different cities generated photos with different effects, showing their love for those effects. 

Zhou Yangqing posted the AR effect on social media

Sun Jiayi posted the AR effect on social media

Peng Bo posted the AR effect on social media

By joining the forces of its platform advantage, MCP, and young artists and creators, BeautyCam is bringing the power of young creators to the Meitu content system and creating fashion trends that meet the needs of young users.

So far, BeautyCam has been releasing effects on important days. It is also working with celebrities, IPs, and brands from different fields by using its technology to bring value to users and satisfy their wish for more "beauty" in life.