Meitu and DFS cooperate again to empower new online retail through virtual makeup trial service


Meitu has recently announced that its MeituGenius subsidiary and the international travel retailer of luxury products, the DFS Group, have reached on new cooperation. This is the third cooperation between MeituGenius and DFS Group after 2018 and 2019. It is also the first online cooperation between the two parties. With the empowerment of Meitu's beauty industry SaaS service, this cooperation will enhance consumers' shopping experience in DFS Macau official mall in WeChat mini-program.

It is understood that this cooperation is aimed at integrating the MeituGenius SDK into the DFS Macau official mall's WeChat mini-program. When consumers use the mini-program, they can try on makeup looks in real-time because of MeituGenius' AR technologies, and can directly add the products to the shopping cart and place an order. The AR makeup trial service includes a trial of lipstick, blush, eyeshadow, and other products, helping consumers easily find the most suitable products.

Makeup trial in DFS Macau official mall's WeChat mini-program

Deepen the cooperation to help enhance sales conversion

Meitu and DFS Group have given high affirmation for the previous two cooperations, and are full of expectations for the prospects of enhancing cooperation further on. Li Yuqi, the head of MeituGenius said: "Meitu provides high-quality SaaS services to the beauty industry through intelligent solutions such as MeituGenius. The cooperation with DFS Group will bring new inspiration to the industry and jointly promote the beauty retail industry. "

MeituGenius and DFS' first online cooperation

Christophe Marque, Executive Vice President of Global Marketing and Purchasing of Beauty Department of DFS Group, said: "The cooperation between DFS and Meitu helps us further strengthen our commitment to our customers to provide them with a unique and innovative experience through the shopping process. "

DFS Group was established in Hong Kong in 1960. It is the world's leading luxury travel retailer. It is committed to selecting great products from more than 750 world-renowned brands for customers, focusing on creating an extraordinary omnichannel shopping experience for customers. DFS' retail network covers 12 duty-free shops in major airports on four continents, 23 T Galleria in the city center and tourist resorts, affiliated retail stores, and shops in resorts.

Early in 2018, MeituGenius reached on cooperation with DFS Group to expand its AR virtual makeup service to 28 DFS stores in 10 countries and 2 regions including the United States, Italy, Australia, New Zealand, Japan, Singapore, Hong Kong, and Macau. Relying on smart makeup trial experience and AI recommendation function that will enhance the terminal service quality, DFS can improve retail efficiency and help in DFS' smart upgrade for its offline stores. In 2019, following the essential technical upgrades, both the 3D sunglasses trial feature and hot style recommendation feature were added. A more efficient shopping guide service for product selection helps consumers quickly complete decision-making and further improves the product trial experience.

MeituGenius Online

Affected by the pandemic in the past year, the contactless virtual makeup trial service has become an immediate need in offline beauty retail. Meitu released MeituGenius Online, which helps to achieve scenario-based online and offline virtual makeup trial service together with MeituGenius In-Store, helping global beauty companies upgrade their digital services.

In August this year, Meitu and DFS Group worked together for the third time to launch online cooperation. MeituGenius will further break the limit of scenarios and help brands and offline stores reduce costs and increase efficiency through AR technology. It also aims to achieve more efficient sales conversion by introducing a smarter virtual experience for consumers.

Multi-dimensional layout empowers the high-quality development of the beauty industry

Since its establishment 13 years ago, Meitu has been providing users with technology-driven "beauty" services. In 2020, Meitu launched software-as-a-service ("SaaS") solutions to empower the beauty industry in terms of artificial intelligence ("AI") technology, marketing and customer reach, and supply chain management.

The third cooperation between MeituGenius and DFS Group speaks well for the recognition of Meitu Beauty SaaS service by the beauty retail industry. In fact, Meitu has been providing virtual trial services and new retail solutions for MAKEUP FOREVER, Sephora, TOMFORD, Lancôme, L'Oreal, Shiseido, Watsons, DFS, and many other globally recognized brands.

In addition to technology, Meitu has invested in Meidd, an Internet platform focusing on serving the cosmetic supply chain, which can provide beauty stores with a complete product supply chain and store digital upgrade services to help stores achieve cost reduction and efficiency in their operations. Meidd is serving more than 35.000 offline cosmetic stores with hundreds of millions of consumers, covering 31 domestic provinces.

In addition, MeituEve, Meitu's skin analysis brand, quantifies users' skin problems through top-notch imaging technology and AI skin detection algorithms, and provides accurate skin condition analysis data and scenario-based skin analysis solutions to related institutions. This year, the Meitu Aesthetics Researcher List was released in the Meitu App, which recruits experienced cosmetics consumers to write objective and realistic product evaluations that will become a reliable guide to the platform users. The service will also help emerging brands reach more than 300 million beauty users. The efficient connection between brands and consumers will prove a rapid growth point for Meitu.

Relying on scientific layout and continuous iteration of beautification technology, Meitu has been extending the boundary of "beauty" to help brands and retail terminals in cosmetics, medical beauty, and other industries explore business value, hoping to grow along with the beauty industry.