Meitu’s Beauty Industry Support Plan offers free online virtual try-on service to retailers


On February 25th, Meitu launched its Beauty Industry Support Plan, which offers a free virtual try-on service to 10,000 beauty industry enterprises for a period of 3 months to assist offline beauty retailers that have been affected by the pandemic.

This virtual try-on system uses MeituGenius’s AR trial imaging & vision technology, which provides virtual trials and sales of makeup products such as lip gloss, eye shadow, blush, and foundation. Beauty enterprises can create their own product trial pages by configuring custom makeup effects, color selection from images, and other functions. Using MeituGenius’s virtual try-on system, retailers can guide customers, increase purchases, and improve their online shopping experience. In addition to enterprises, BA (Beauty Assistants) from retail stores can apply for the free trial service by following Meitu’s official Sina Weibo account or by visiting the MeituGenius website.

MeituGenius is a smart makeup product developed for the beauty industry and is based on Meitu’s facial recognition and image processing technologies. Since the launch, MeituGenius has provided virtual try-on experiences and new retail solutions for many international brands, such as MAKE UP FOR EVER, Sephora, Givenchy, TOM FORD, Lancome, L'Oreal, Estée Lauder, Clarins, Shiseido, Watsons, DFS.

Customers can precisely try on makeup in real time based on MeituGenius’ AI technology. The system can also recommend suitable colors and styles based on each customer’s individual facial features. Products available for trial include lipstick, foundation, blush, eyebrow makeup, eye shadow, eyeliner, mascara, and wearable accessories such as sunglasses. 

MeituGenius helps brands and retailers create intelligent and efficient marketing strategies by better understanding consumer behavior. In the future, MeituGenius will continue building bridges between customers and brands by providing a variety of personalized data services to brands and retailers around the world.