AI lowers the barriers and costs to creation. More people can create, share beauty with the world, and spark new waves of collective creativity.
Cultural Aesthetics
We leverage digital technology to promote traditional culture, allowing global users to experience its beauty.
Patterns and Colors
Explore traditional patterns, colors, and makeup in a digital space, with over 500 million global interactions.
Traditional Attire
Transform into traditional costumes such as Chinese hanfu, Japanese kimonos, Korean hanboks, Thai attire, and Vietnamese áo dài using AI, with more than 20 million cumulative global experiences.
Traditional Festivals
Experience and share the spirit of traditional festivals through AI filters and stickers on social media.
Advancing Inclusive AI
We leverage AI technology to benefit individuals and small-to-medium enterprises, helping them improve efficiency and create value.
AI for Education
Photographers in Vietnam use MeituYunxiu to train local teachers and students, equipping them with photo-editing skills for employment.
AI for Enterprises
Small e-commerce sellers in Yiwu, Zhejiang, China, use the AI design tool DesignKit to easily create product materials.
AI for Agriculture
New-generation farmers in Leshui Village, Wuzhou, Guangxi, China, use the AI video podcasts tool Kaipai to produce short videos for product sales.
Responsible Use of AI
We are committed to promoting the responsible use of technology. Our innovations in artificial intelligence have a significant impact on areas such as ethics, safety, privacy, [accessibility/ digital inclusion], and sustainability.
Meitu's AI Ethics Principles
Transparency
Fairness
Accountability
Reliability
Security
Privacy
AI Ethics Framework
To uphold AI Ethics Principles, Meitu has established a responsible AI Framework that governs the development, deployment, and use of AI across all applications.
Guidance and Oversight
Providing leadership oversight through an AI Ethics Committee, responsible for reviewing the ethical compliance of AI project.
Controls
Applying AI Ethics Principles across the entire AI product lifecycle, from R&D to application, for example, enforcing strict content moderation to screen out illegal or inappropriate material.
Conducting AI risk assessments to address privacy, security, and ethics concerns.
Incident Management
Developing a response regime that defines incident categories, reporting processes, and accountability.
Conducting root cause analysis and implementing preventive measures to avoid recurrence.
Industry Leadership
Participating in leading industry forums, including those covering AI applications, development, and governance to facilitate the responsible use of artificial intelligence.
External Engagement
Conducting consultation and collecting opinions to understand the concerns and expectations about AI technology of general public.
View Meitu's ESG Report
Rating
19th August 2025
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