The Meitu App joins hands with DiDi on campaign:“Fasten your seat belt in both the front and the back seat”

Every trip taken in a car comes with some risks involved, and seat belts are the most convenient and effective way to lower your risks.

Statistics show that approximately 60,000 people died in car accidents every year, among which almost 30,000 of those deaths were due to non-standard use of seat belts, nearly 50% of the total. The correct use of seat belts can increase car accident survival rates by up to 60%. Unfortunately, only 2% of people surveyed said they are likely to use a seat belt when sitting in the backseat. 

To increase public awareness on the importance of using seat belts, the Meitu App and DiDi have joined hands to release a set of seat belt themed stickers. By adding the stickers to their photos, users can receive a discount on their next DiDi ride. 

The creative stickers promote the necessity of seat belts in a fashionable way

The transportation-themed stickers use light, refreshing colors and are a lovely addition to all kinds of photos. 

Promoting the importance of seat belts using novelty elements

Many of the stickers feature text and pet-related elements, designed for users who want to further personalize their photographic expression and beauty. 

Since the launch of the promotion, many users on the Meitu App have uploaded their photos with the new stickers to participate in the campaign.

Users can find the campaign on the Meitu App community by searching for“Act for Safety”. Meitu and DiDi will also be launching a“Fasten Your Seat Belt” activity to find an official Fasten Your Seat Belt Ambassador. Follow the Meitu App on Weibo to take part in the activity and have a chance to win a digital DiDi bonus card worth RMB 70. Users can also find the activity on the DiDi app. 

Life is precious, and safety always comes first! Don’t forget to wear your seat belt, whether you are sitting in the front seat or the back seat! Let’s take action together!