The Meitu App and Zheng Hehuizi join hands for clothing donation activity to bring warmth this winter

Recently, the Meitu App and the China Charity Federation jointly launched an unused clothing donation activity titled Add 1℃ Love to This Winter alongside the Federation’s promotion ambassador Zheng Hehuizi. The activity aimed to collect clothing for children in poverty-stricken areas. Once launched, it attracted a huge response with Weibo views on the topic reaching 11.71 million. 

In the early stage of the activity, the Meitu App and other Meitu products promoted the activity on their official accounts of social platforms to draw the public’s attention. The ambassador, Zheng Hehuizi, and her team used Weibo to call on the public to contribute, causing many of her fans to join in. 

As of June 2019, the number of active users of the Meitu App reached 123 million, among which there are many users who care about and have a deep understanding of beauty. As we now understand, they not only care about their own beauty, but also about making the world more beautiful.

According to QuestMobile, users of the Meitu App are located primarily in first tier cities, including Beijing, Shanghai and Guangzhou, and are mostly high-income earners with relatively strong consumption power. These users were the driving force of donations during the activity. According to reports, only 10 days after the activity was launched, the amount of donated clothes exceeded 1,753 kilograms. Users can still take part in the activity by searching“Clothing Donation” on the Meitu App. 

Meitu has a long history of taking part in activities that benefit the public welfare. The Meitu App previously cooperated with the Free Lunch for Children foundation to launch a Building a Flowery Road for My Idol event that combined celebrity devotion and charity. The event satisfied young users’ entertainment needs while achieving the goal of the event to attract young participants. In the future, Meitu will continue to fulfill its responsibilities to the public welfare and bring beauty to even more people.